Filed under: Nice products
Here’s a little product variant with a twist :: a company called Renova have created the world’s first supremo black toilet paper for fancy people with fancy pants. I don’t know about you but I like it…For a category like toilet tissue where innovation is usually limited to the inclusion of an additional “ply” for added softness, this is a nice departure from the norm.
You can buy the toilet paper online here from Renova
Or read this story on Coolhunter
Filed under: creativity, Innovative advertising, Innovative marketing, Street art
This is one of my favourite artists – Miss Van. She’s originally from the UK but living in Barcelona now I think, anyway her artwork is stunning & I love that this store in Hong Kong have used her. Although Miss Van’s artwork can seem a little risque to some, she really does do the whole sexy female character thing very well. Including relevant, unique or even unusual artists in retail interiors goes a long way to creating a truly unique experience for us tire kickers.
You can check her out at :: http://www.missvan.com/
Blistex has taken the popular marketing positioning of ‘wellbeing’ & applied it to lip balm. Now you can have ‘renewed’ lips, ‘relaxed’ lips, hell you can even have ‘uplifted’ lips. Presumedly these so-called ‘wellbeing’ benefits are supposed to benefit your whole body; presumably the ‘wellbeing-ness’ travels through your big kissers to the rest of your system..interesting…
Just like “ideas” and “innovation” became the corporate love children of the suit, so too is “wellbeing” the new adoptee of the marketer. Time to get off this train?
Filed under: Innovative advertising
You need to read the fine print to really appreciate it.
Filed under: Uncategorized
These images are of the latest NZ Vodka advertising in the UK – brilliant. They’re witty, clever and have a great sense of humour to them.
PS. You need to read the fine print to fully appreciate them
Japanese designer Nigo started his BAPE clothing label out of Tokyo 10 years ago . What was once a fiercely hard-to-get designer fashion range has now become a million dollar empire. Far from exclusive now, Nigo has expanded his BAPE empire to include BAPY for girls, a new
brand Baby Milo, BAPE café & there’s even a spin-off hair studio BAPE cuts. He achieved credibility & fashionista status through his collaborations & carefully planned exclusivity, then he took over the world. This is one clever monkey.
This high end Spanish designers line – ‘davidelfin is for everyone’ makes me laugh – in a small size & at a price point of 68 euro per t-shirt, this designer will in fact, never be for everyone.
If Finny really wanted this shirt to be for everyone he’d be selling it for five bucks at a local market..If truth be told, fashion is not for everyone. Fashion is for the rich, the
skinny, the famous & the connected. End of story.
This newspaper is aimed directly at the kiddie market because, as we all know, kids need global news. Not only do they need global news, they need limitless advertising that comes with global news, all in bite sized chunks created especially for them.
A novel idea to say the least although you have to wonder whether reading the news at 8 years old will ever be cool. It might be neat to be a super nerd at 25 but let’s face it, when your mother’s still buying your underwear & lunch arrives daily in a plastic box, geekdom equals social termination.
Check it out :: http://www.firstnews.co.uk/