Innovation feeder


Chocolate pringles anyone?
September 4, 2007, 8:32 am
Filed under: australia, FMCG innovation, Innovation, Innovative retail

pic81.jpgI hate to say this because I too, work in innovation but isn’t this just the sort of new product development you expect to see out of an innovation company? I get that they probably had a whole bunch of research which says that Cadbury isn’t taking advantage of the in-home sharing occasions in front of the TV when families get together. So they looked at other formats beyond the bar, the block and the box, and they looked at other categories who successfully managed the in-home sharing experience. They would have looked at what sort of in-home sharing products were successful, they would have looked at the product formats that people liked and then well…they made one out of chocolate.

But all important marketing palava aside, isn’t this just a chocolate Pringle?

About these ads

3 Comments so far
Leave a comment

Yep.
But they taste very good though :-)

Comment by Vando

I bet they do!

Comment by tempadventure

dove si possono acquistare? grazie

Comment by toni




Go on friend . . tell us what you really think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

Join 248 other followers

%d bloggers like this: