Filed under: creativity, FMCG innovation, Future of Work, Genius, Innovative retail, Innovative stimulus, Nice products, unbusiness, Work Futures | Tags: blog, blogger, creativity, idea, ideas, Innovation, random ideas, the innovation company, what if, what if they did, whatif, whatiftheydid
Looking for a bit of Friday folly to procrastenate over while I garner the energy for another crack at work this afternoon, I stumbled across a new blog called ‘What If They Did’ – it’s basically a bunch of ‘what if’ ideas, a collection of random thoughts across all categories & platforms.
At first I thought might be an informal blog from someone at WhatIf The Innovation Company, after all, it would sit perfectly under their banner as a way of creating dialogue beyond the company lines. But no, it’s actually written by two creatives out of London who are using it as a playground to stash their collection of random ideas.
So whether you’re after a wacky idea for a particular category, or simply want think more laterally about how you go about generating ideas, this site is worth a look.
I love this idea for a lucky dip on the Skye Remote Control and when you think about it, it’s not so different from the concept behind iPod’s shuffle.
Check it out here
I’ve been reading up on the future of travel for a project I’m working on and came across this question on one of the travel blogs I ‘ve been following. It’s a simple question but a goodie. I’m tempted to say, . . “what a good question to open an innovation session with to talk about how we get into particular rivers of thinking and often don’t realise that we stick to sameness unless we force ourselves to think & act differently . . yada yada” but the truth is, it’s a good question to ask yourself, not because you want to be more innovative or creative, not because you even want to be more interesting, just because sometimes we have to remind ourselves to dive head first into life no matter how cold the water may be or how much might spray up our nose. So . . .
When was the last time you did something for the first time?
Well . . .?
Filed under: Borrow this, creativity, Geek stuff, Gen Research, Looking for insights, Research Methods, steal or borrow info, Thinking
Just saw this posted this morning & had to share it. It’s a periodic table of all the visualisation methods you’ll ever need as a strategic planner or innovation type person. (Well, maybe almost).
Check it out here
Filed under: Advertising, Borrow this, Future of Media, Google, Innovative advertising
In an earlier post I profiled Lynette Webb, the Insights Manager at Google who created a Flickr site called “Interesting Snippets”.
She calls it “my personal dumping ground for various cool quotes, the odd stat, as slides to talk around when describing how things are changing online and in media & communications generally” and it’s jammed with a bunch of great stimulus about the way technology is changing the world in which we live. It’s a Flickr collection online but she’s also published her slides in a book which you can buy on Lulu.
This is a new slide she just posted which I thought was worth a look. Whether you’re in advertising or not, companies are going to need to find new ways to communicate with people. Innovative communication tends to focus around a ‘better digital strategy’ or a new content format or a sexier podcast, when will we start finding new ways to have conversations & relationships with people?
Check it out, it’s a must see Interesting Snippets
Filed under: creativity, Innovative stimulus | Tags: 50 reasons not to change, avoiding change, bio-cultural science & management blog
Nobody likes change; after all, when change occurs, things happen . . new ideas surface, leadership can shift from one person to another, people can take an idea and run with it showing flagrant disregard for the all-important hierarchical work structures which provide consistency & security to the office population. Yes, change should be avoided at all costs. The Biocultural Science & Management blog published this great chart “50 Reasons Not to Change”. Pick a winner and use it today.
Filed under: creativity
I’ve been reading Faris Yakob’s blog and cherry picking the bits I love to share with you. This is another cartoon he posted which I thought was gold.