Filed under: Advertising, Gen Research, Innovative stimulus, Lifestyle trends, Looking for insights, Research Methods, Trendy Trend sites | Tags: coolhunting, Dcode, Henley Centre, Piers Fawkes, PSFK, The problem with trends, trendhunting, trends, Trendspotters, trendspotting
Piers has called the Emperor’s bluff and now he’s naked . . . . Here’s a sneak but check it out for yourself, it’s a good post.
There’s something wrong in the trends business. It’s broken. It’s broken by lack of imagination, lack of collaboration and secrecy. Below we’ve listed some major areas that need fixing, not for our competitive sake, but for an industry to evolve and become useful enough to inspire its clients to make things better.
Trends services have an unhealthy reliance on control, restriction of information and perception. Trends companies put up gates that guard this mystical information that somehow only they could gather. This presentation from Henley Center’s d_Code is an example of how the trends industry attempts to scare companies into thinking how little they know. There’s no explanation of why d_code knows better, just that they somehow know a lot more than you do (and they’ve got the graphic designer to prove it). AgencySpy gave this great reaction to the presentation in 2007:
“No ideas. No dissection of new cultural movements to help you on your way. No outlay of creatives, organizations, thinkers that are shaking up the underground to shape the future. Nada. Every one of their clients should feel like they just got punk’d.”
Filed under: Genius, Thinking, Trendy Trend sites | Tags: Blogroll, Innovation, Research, Resource listing, Resources, trends
Whilst I’m in the sharing mode, check out this stormer of a site. It’s called Creax and it’s basically a hub of creativity & innovation sites. It includes some fantastic links, many of which cover social research, innovation tools, trend sites and science resources. Some of the sites I’d seen before but many were new to me. This is one site you most definitely want on your resources blogroll.
You can find it here