Filed under: Advertising, Brand, creativity, Digital culture, Gen Y, Innovative advertising, Innovative promotions, Street art
Well Scion have done it again. After being the first car manufacturer to stage a virtual care launch in Second Life in 2006, this time they’re letting users design their own crests for the car. A new campaign put together by Strawberry Frog [based in NY & Amsterdam], lets users pick from a range of graffiti inspired symbols designed by Triston Eaton and put together their very own coat of arms. Users can print out the images, save them to a gallery or [for for a few thousand dollars] actually get them customised for their cars.
Check it out at scionspeak.com
Filed under: Designers, FMCG innovation, Food trends & info, Future of Work, Innovation, Innovation shops, Innovative stimulus, Looking for insights, new product, Nice Design, Research Methods, Work Futures | Tags: Andrew Tan, CENCOR, Design Thinking, GE, IDEO, Innovation, new product, prototyping, The Mayo Clinic, what if, whatif, whatif innovation
Here’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog.
Filed under: Gaming, Geek stuff, Get another life, Innovative gaming, Looking for insights, Machinima, Second Life, virtual worlds | Tags: Clive Thompson, Collision Detection, CollisionDetection, gamers, Gaming, Halo, MIND Labs, MMORPG
In his blog CollisionDetection, Clive Thompson who writes for Wired and the NY Times has posted a great piece about about the pleasure and release MMORPG [massive multiplayer online role playing gamers] feel when they get killed [as opposed to when they kill others]. His findings are based on a study by Niklas Ravaja at MIND Labs, who wired up a bunch of gamers with biosensors and found that they gave off strong pleasure signals whenever they died in the game Super Monkey Ball.
The rest of his post is here and if you haven’t checked out his blog, it’s worth a look in: