Filed under: FMCG innovation, Food trends & info, new product, Nice products | Tags: FMCG, grocery, innovative pet products, pet category
We know people love their pets and we also know that the pet industry is closely following the baby industry in its overpriced indulgences. Now we all want to apply the same quality of care to our pets as we would to our family or ourselves.
With wellbeing products on the increase it’s no wonder the pet care industry is following suit. It’s not enough to just have a friendly pet or even a stylish pet, now you need a pet who can perform at optimum levels & reach his or her own personal potential. After all, you can’t be the fastest pup in the park if you’re not feeling your best now can you?
Whilst the pet care industry has already developed food for bone growth, weight loss & tooth protection – most food is limited to obvious functional benefits.
What about mood food for pets? Supplements or treats that address anger, stress or other negative behavioural issues. After all, no one wants a grumpy puppy or an A.D.D. hound.
Whatever you can get away with selling to people, you can almost certainly get away with selling for pets. It goes without saying that in the era of celebrity canines, anything goes. Better still, take the behavioural angle & sell it back to humans. Can you imagine a cereal that was targeted at teens to alleviate that grumpy
school morning attitude? With the right products, there’s no reason why everybody can’t play nice…
Filed under: Guns for hire | Tags: food, Guns for hire, Innovation, kerrie mcgovern, sydney, workshop participants
People are always looking for guns for hire so I thought as I come across smarty pants peeps who love participating in ideas workshops I would post them here. The first one up is Kerrie McGovern. Kerrie enjoys windsurfing, water polo and long walks on the beach. Actually, her main interest is food. When she’s not chowing down on Jatz crackers and Coon cubes Kes writes her own cracking foodie and organic australia blogs, researches for programs like Food Safari and comes up with cracker new product ideas in the food space. If you’re running a workshop in Sydney on something mouth-related, drop Kes a line at firstname.lastname@example.org and get her in on the action. If you ask nicely, she may also wear her Star Trek outfit for you.
Filed under: Uncategorized | Tags: australia, australian innovation companies, bianca slater, Damian Kernahan, daniella betts, dr amantha imber, Iain Good, inventium, justin papps, leo burnetts sydney, matt whale, mettle, ologist, Proto Partners, raw innovation, STW, the innovation house, what if innovation, whatif innovation, Y&R
There’s a lot of movement afoot in the innovation marketplace. It seems innovation shops are pushing up like daisies in the spring as more peeps branch out to share the love and start their own innovation goodness. I’m always looking to see what innovation companies are around and so I thought I would offer a small token of nerdus researchus a-la-brady-brunch on what some movers and shakers are doing with their 9-5 lives.
If you know of more new & exciting innovation stations in oz, please let me know and I will list them.
Matt Whale [formerly of ?WhatIf!] now runs a new innovation company called Ologist.
Bianca Slater [formerly of ?WhatIf!] now runs her own innovation company called Raw Innovation.
Daniella Betts [formerly of ?WhatIf!] is running her own innovation company called The Innovation House.
Dr Amantha Imber [formerly of Leo Burnetts] now runs the internationally successful Inventium.
Justin Papps [formerly of STW] is now making innovation goodness at Mettle.
Iain Good [formerly of STW] & Damian Kernahan [formerly of Y&R] are making hay at Proto Partners.
Filed under: Uncategorized
I’ve been particularly bad at keeping up my blogging the past 3 months and although I’ve had a very good excuse [we've just introduced a small person into the world] I must say that I have missed the interaction. Usually I’m surfing my favourite blogs every few days, leaving comments, having a chat, reflecting on work, blogging myself and there’s a certain energy and inspiration that comes with feeling ‘plugged in’. Especially as I work on my own I really relish the energy I get from others in the blogasphere.
It’s a hard balance because you don’t want to spend all day working and there are times when by the time you’ve finished work the last thing you want to do is keep thinking and writing, I just want to turn my head off. Problem is, if you don’t make time for reflection, for energising the brain and stuffing it with new thoughts, then my fear is that the brain will get lazy and just start rehashing the stuff it already knows because it’s easier and let’s face it, bad habits can be hard to break. Suffice to say that now my little person is approaching 3 months I have resolved to get back into the blog, even if only for 15 minutes a day, to read & to write. It’s like exercise isn’t it? you have to put time aside to do it for yourself even if work and life is busy.
So here goes…
Filed under: beverages, australia, FMCG innovation, Food trends & info, Brand | Tags: australia, beverage, coca cola amatil, coke, fast moving consumer goods, FMCG, grocery, Innovation, Marketing, mother, product development, Retail, soft drink
I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?