Innovation feeder


Rough Luxe : A new definition of luxury living
January 7, 2009, 12:49 am
Filed under: Innovative stimulus, Lifestyle trends, Nice Design | Tags: ,

The holidays are over I can’t believe it. It seems like only yesterday I was scrambling to get everything finished for Christmas and now here I am sitting at my desk ready to start another year. I do however feel significantly more energised and excited about the year ahead than I did a few weeks ago. It’s amazing how good it feels to run away from grown up life for a while and let the engine cool down and in some cases, switch off entirely.

There’s a couple of things caught my attention which I thought I’d share with you, the first off is an interesting new hotel in London called Rough Luxe.

rough-luxA couple of my mates were heading back  to the UK for Christmas to spend it with family & showed me this odd little hotel they were planning to stay at in London. It’s called Rough Luxe and the idea behind it is A little luxury in the rough part of London. The hotel itself looks like  it’s a mixture of old pieces, statement art & design alongside bibs & bobs that have been collected from round the traps. The idea basically is to push the idea of luxury beyond fancy pants ownables and into all things luxury – time, emotion, considered architecture & design.

They describe it on their site as :“Rough Luxe is a new way of looking at luxury as part of time and not only part of an object of consumption. Luxury is an enriching personal experience and not only an ownership or consumption of an expensive object. Therefore, the Rough Luxe definition of luxury is: time for reflection, personal encounters with people, nature, architecture and environment as well as food and social and cultural experiences linked to geographic locations.”

The hotel is part of a wider Rough Luxe Philosophy which can be applied across hotels, restaurants, retail and distribution businesses [or so they're hoping].

I’ll try & get some photos from the peeps who stayed there and post them here. In the meantime, check out the hotel here

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1 Comment so far
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Just testing everything out!

Comment by sQuinn SLOAN




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