Teens, mobiles, more youth research, you get the picture
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January 28, 2009, 11:00 pm
Filed under: Uncategorized | Tags: consumer trend, generation unplugged, mobile usage, Teens, telco
Filed under: Uncategorized | Tags: consumer trend, generation unplugged, mobile usage, Teens, telco
If you’re into mobile youthy type stuff then this is a great little ditty from Mobile Buzz covering the release of Harris Interactive’s latest research study. Here goes…
Borrowed courtesy of T.S@Flickr
Harris hinted at making the presentation available for a price, so I thought I would post the following highlights:
- About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.
- The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe
- Mobile gaming is not so important to teenagers. Self expression is much more important
- Status is first established by the clothes teens wear, and secondly by the phones they own
- What the phone does is more important than the way it looks
- Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
- Teens like small phones but with a lot of features
- Teens text more than they talk on the phone
- Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap
- Loyalty for teens is driven by relevance of features, phone diversity, customization – in order of importance.
- Teens want to own multiple devices
- Most teens purchase at carrier brick and mortar
- Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements
- When it comes to Games, teens want better selection, experience, and controls. However, overall teens care less about gaming than communication when it comes to mobile
- One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC
- The biggest barrier to adoption of mobile video is cost
- Teens don’t mind ads on mobile device
- The dream phone: water proof, endless power, scratch proof…
- Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)
- “The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen
- Teens want a single device for all or their consumer electronics needs
- Teens dislike location applications, but they want GPS
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