Innovation feeder


A little more Nike digital goodness
May 8, 2009, 5:40 am
Filed under: Advertising, creativity, Emergent media, Geek stuff, Innovative advertising, Nike | Tags:

Speaking of Nike [see James Jarvis post below] and newfound blogger Bud [see post below], here’s another great example of Nike digital advertising. If other companies took a more considered thoughtful approach to digital conversation rather than literally attempting to “take over” our pages while we’re surfing [hands up who thought the page takeover was ever going to be a positive consumer interaction?]  the digital advertising world might just move towards the personal, interactive, conversational medium it promised to be. Check it out. Bloody great. ps. thanks Bud.


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[...] Innovation feeder put an intriguing blog post on A little more Nike digital goodnessHere’s a quick excerptSpeaking of Nike [see James Jarvis post below] and newfound blogger Bud [see post below], here’s another great example of Nike digital advertising. If other companies took a more considered thoughtful approach to digital conversation rather than literally attempting to “take over” our pages while we’re surfing [hands up who thought the page takeover was ever going to be a positive consumer interaction?]  the digital advertising world might just move towards the personal, interactive, conversatio [...]

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