Innovation feeder


A quick word from Katie on the future of conferences…

Here’s the preso from Katie Chatfield over at Get Shouty on the future of conferences. For those of you who went to Interesting South, Ignite or any of the other creative exchanges, this is worth a look. For those of you who didn’t, even more reason to check out Katie over at Get Shouty.

interested in the future of conferences?


Packaging porn to die for

butterI know it’s not fashionable in this eco-ridden-hessian-wearing-let’s-eat-organic-and-recycle-the-packaging-and-omygod-didn’t-you-bring-your-own-shopping-bag age but..I love a bit of fabulous packaging.
Don’t get me wrong I care about the planet and try to do the right thing. I have for instance a total of about 35 Coles eco shopping bags sitting in my kitchen as we speak [I keep forgetting to bring them so I buy more each time I go] which I get isn’t the point by the way, but even just walking to the car with those cheap plastic bags which are so eco terrible makes me feel less whole some how…

But I digress. The point here is that there is beautiful packaging in the world. You wouldn’t know it at Coles in Surry Hills and it sure isn’t on the shelves in my local Woolworths either but for those of you who are very much into package design, here are a few of my favourite links.

The DieLine site is without a doubt the best site I’ve seen for packaging porn. Look at the image above, who ever thought butter could look so good? Check out the sites and bookmark them for the next time you’re looking for a little eye candy or perhaps some stimulus for a preso or a workshop.

The DieLine is brilliant, full of good res packaging design images  [free to search]

Global Package Gallery is another one full of product examples from around the globe [free trial then subscribe]

Another site is Under Consideration although not as good as DieLine [free to search]



A little more Nike digital goodness
May 8, 2009, 5:40 am
Filed under: Advertising, creativity, Emergent media, Geek stuff, Innovative advertising, Nike | Tags:

Speaking of Nike [see James Jarvis post below] and newfound blogger Bud [see post below], here’s another great example of Nike digital advertising. If other companies took a more considered thoughtful approach to digital conversation rather than literally attempting to “take over” our pages while we’re surfing [hands up who thought the page takeover was ever going to be a positive consumer interaction?]  the digital advertising world might just move towards the personal, interactive, conversational medium it promised to be. Check it out. Bloody great. ps. thanks Bud.



Looking for a little geek buzz uptop?
May 7, 2009, 1:44 am
Filed under: Digital culture, geek, Social media | Tags: , ,

Ok I’ve discovered more mind candy, this time in the form of a couple of strategists who work at  digital think tank Undercurrent in the US. The first one is Mike Arauz and he blogs about anything and everything digital. This is an RSS cracker so get on to it, take a peek and whack it in your reader. He also posts a lot of diagrams. Diagrams look smart and are nice to read. I love a good diagram. Here’s a snippet of some of his posts :

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I’ve been thinking a lot about fans. Not just the average viewer, reader, or customer; but, the devoted people who on some level see their affection for something someone else has created as part of their own identity. When we think about how the internet has changed the communications landscape, it seems that fans have taken on an increasingly important and central role in the making or breaking of brands and entertainment properties.

Fandom has a long and storied history (and there are plenty of people who are much more qualified than I am to talk about it), and in the past couple years I think we’ve started a new chapter. The most obvious example of this change is Comic-Con, the huge conference for sci-fi disciples and super hero devotees of every persuasion that has turned into the must-attend super-showcase for every aspiring new movie, TV show, or video game. I’ve also seen fan culture creep into the marketing world. In my own work I often use the word fan in place of consumer, when I talk about reaching a core audience of people who care most about a product or service.
mike_arauz_fan_relationships
I think that the reason why we’re seeing this interest in fans, is that we’re recognizing how powerful a mobilized fan community can be. If they love you, they will make you a hit. If they hate you, they will prevent you from ever having a chance.

But, relationships between fans and the creators of the work that has earned the fans’ devotion are complex, and the diverse roles represent varying degrees of active participation.


6a00d8341c2f6e53ef0115702088fe970b-piThere is another reason why I love this blog. On it I have just found a fabulous link to geeky data heaven. Check out this puppy. For those of you who love a good statistic, this will be the time sucker for 2009.

Another fella from Undercurrent who also writes is Bud Caddell and he blogs at what consumes me. Anyway these two are worth taking a peek at if you’re looking for a little geek buzz uptop.



Great Nike animation by James Jarvis
May 6, 2009, 12:25 am
Filed under: Uncategorized

A friend of mine sent me this cute little spot for Nike. The animation is by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou. Nike did sponsor the piece but it’s a great  example of unobtrusive marketing.




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