Filed under: Uncategorized | Tags: Gregory Page, Lazy Grazing, poltzy, steve poltz, sydney
Two mates of mine are very much into Steve Poltz and yesterday, they brought him to our place for a Lazy Grazing. He played with Gregory Page and the two of them were absolutely fantastic. He’s been touring round Oz for the past few months and apparently always does a couple of house concerts in each city that he visits. Yesterday was our turn. He came with his band and joined us for a long boozy lunch and a couple of sets and it turned out to be an absolute cracker event. Thanks to Mads, Poltzy made a cameo appearance just about everywhere. There was plenty of food, even more wine and lots of people united in their love of the Lazy Graze. Poltzy sang an original song for little Archie [pictured] for his first birthday and that was it, the little guy was mesmerised for the rest of the day. The idea behind Lazy Grazing is basically just to get together with a few peeps and listen to some music. As it turned out, it was quite the event. For those of you who aren’t familiar with Stev Poltz you can check him out here or here.
I don’t know about you but I’m always on the lookout for new thinkers that spread the gray matter a little further afield. Kevin Roberts’ latest email pointed me in the direction of a young lad by the name of Jonah Lehrer whom I hadn’t heard of before.
He’s a Contributing Editor at Wired and the author of Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. He’s written for The New Yorker, Nature, Seed, The Washington Post and The Boston Globe and is also a Contributing Editor at Scientific American Mind and National Public Radio’s Radio Lab.
In his latest book How We Decide he looks at the role of emotions in shaping our brain’s responses to all the decisions we make from day to day. He explores intuition, that sense of just knowing and how our emotions affect our decision making. Lehrer concludes with a simple rule of thumb. We all know it and we all know we should follow it, but as we get more experienced and more educated it gets harder to do. If it doesn’t feel right, or it feels too good to be true, it probably is.
His website is also full of meaty articles that are well worth a look if you have some time to spare. Move over Gladwell there’s a new kid in town.
Filed under: Uncategorized | Tags: Channel Seven, double take, intestifresh, Intestigas, TRAY Spray
Ok so I clearly wasn’t the only one who was surprised by the TRAF Spray ad which aired during Grey’s Anatomy last Thursday night. Apparently it had a promotional super for Channel Seven’s ‘Double Take’ comedy show at the end of it, if it did, I along with a rather large group of other Grey’s fans, clearly didn’t notice it. So the mystery is solved, it is a promo for a comedy channel. Not that mysterious after all.
For those of you who didn’t see the ad – here it is here. Enjoy.
Filed under: Uncategorized | Tags: Channel Seven, double take, intestifresh, Intestigas, TRAF Spray
Was I the only one watching Grey’s Anatomy last night on Channel Seven? About halfway through the program there was an ad for ‘TRAF Spray’ a fresh air spray by Intestifresh. The advertisement talked about the problems with normal air freshner just covering up odours that are still present [by which stage I'm thinking it's an ad for Glen 20 which is running a similar theme right now in their advertising], but no, TRAF spray by Intestifresh recommends you get odours at the source – where the woman is shown to hitch up her skirt and spray her butt. The advertisement ended with the tagline “TRAF, it’s FART backwards” or something like that.
I waited for the following super to come up, inevitably advertising The Gruen Transfer or some other comic relief but no, straight back into a few serious ads and then back to Greys. Have I missed something? Is this some Channel Seven buff having a joke? or maybe the ad agency for Glen 20 is attempting a viral that didn’t quite work out? I twitted it and within moments received one back from my mate Speirsy who had also been watching the program, both of us had been privately laughing to ourselves about the ad, we’d Googled it on our phones….no mention, but at least I wasn’t sitting home alone in between watching Izzy Stephens walk into the light, wondering whether I had in fact just made the whole thing up. No…it really did appear, did I miss something people? Is there some Channel Seven joke I don’t know about?
Filed under: Uncategorized | Tags: 50 scientifically proven creativity boosters, dr amantha imber, inventium
“Love may make the world go around but it’s creativity that drives it forward. Unfortunately, creativity is often viewed as something that is elusive and unpredictable, a quality only owned by “creative” types. Psychologists have now demonstrated that we can all be more creative in our thinking. They have rigorously researched the conditions and techniques that allow people to maximise their ability to think creatively about problem solving and the way forward. There is, in fact, a formula – and it isn’t difficult. The Creativity Formula draws on that research to provide 50 simple and scientifically-proven ways to improve their creative thinking ability – instantly. Its easy techniques will lead to more effective problem solving in both work and life and a business that gets ahead and stays ahead by out-thinking and out-innovating its competitors.”
This book is by a local smarty pants just south of the border – Dr Amantha Imber who nows runs Inventium – a clever little innovation company which teaches creative thinking techniques. I’m normally not a big pusher when it comes to reviewing things but this little gem is a fantastic read. It covers the 50 scientifically proven creativity boosters and unlike much innovation consulting [and I can say this because I've been there], it’s not hot air fluffery or vague statements it’s a bunch of experiments and behaviours that have been PROVEN. That’s right , proven. Whoever continues to hope that creativity lies in the arms of a few blessed advertising executives or arty types, realign yourselves people. It’s not to say that there isn’t a predisposition in some people where they naturally lean towards sport or music or painting or writing, but this book is an energising and motivating read for those of us who want to keep developing our creative selves.
You can get more info on the book here and you can nosy around more about Amantha here and here [don't tell me I'm the only one who does that because I know that's not true]. Whilst it’s not a cover-to-cover style read, I’ve been scanning it over the past few weeks and picking up some great tidbits and workshop ideas. Plus, it’s been endorsed by the big fella Seth Godin which means it must be worth a look in. Enjoy people.