After a career in advertising planning working on various yellow phone directories, gaming consoles, tampons and telcos in the mainstream and digital planning space, in 2004 Jen started working freelance as a creative strategist for innovation companies like Pophouse and Whatif doing brand planning, social trend / futures research & new product development which she liked very much.
Jen also ran a street art gallery in Second Life until it became apparent that 10c per virtual canvas was never going to make enough to sustain even a virtual existence, she subsequently left to return to the First Life.
Jen writes Innovation Feeder and a few other equally un-read blogs like Outdoor Design Feeder . She works seriously with her husband in their own business Eco Outdoor and spends the rest of her time immersed in futures research & planning, writing social narratives and trend platforms for others who are looking for a little stimulation for innovation.
Like everybody whose ever worked in marketing and had children, she too has a number of children’s books on the go, as well as a bunch of other projects that may or may not ever get off the ground. Jen is particularly interested in emerging media, new technologies, virtual worlds and spends a significant amount of time at Parramatta library cross tabulating census data. She enjoys photography & street art, online gaming, anything from the Helvetica font family and writing in the third person. She dislikes unfiltered social contact, work meetings and people who insist on calculating their portion of a shared bill.
l :: Office @ Surry Hills, Sydney
e :: firstname.lastname@example.org
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