Filed under: content communities, Digital culture, Innovative retail, Innovative stimulus, Nice Design, Nice products, unbusiness | Tags: pop up retail, Rachel Shectman, retail ideas, retail interior, STORY retail concept
(Photo courtesy of Story)
Part retail visionary, part editor, Rachel Shechtman wants to make shopping fun again. Her new Chelsea, New York-based concept store, Story, isn’t just about shopping. It’s about the experience at the store, which changes its theme every four-to-eight weeks — merchandise, decor and all. Of course, the gorgeous gifts inside don’t hurt.
How did you get involved in “concept” shopping?
I’ve always been fascinated by the creative side of things, and the business side of things. [I got to thinking that] there’s been all this innovation online, but we live in real life. And other than the Apple store, it’s hard to really think of other innovative retail experiences. The concept [of Story] is pretty straightforward. I describe it in simple terms as a magazine that comes to life. Our version of editorial is the merchandise that we curate around a certain story, and the events that we also host during that story. Our publishing side of the business is our sponsorship. Benjamin Moore was the sponsor for our “Color” story, General Electric [sponsored] our “Making Things” story. Our holiday story will be in partnership with Hewlett-Packard and Quirky.
When will the holiday story begin? It opens November 14.
It’s called “Home for the Holidays”—the store’s going to be designed like an apartment. The whole concept is a gift guide that comes to life. So our dining room will be “something for everyone.” Our playroom will be for the kids. In the men’s study, you’ll have a pool table. We’ll have a hot chocolate stand on weekends, and [you can] make your own ice cream.
What have been some of your favorite concepts that you’ve done so far?
My favorite one is whatever the next one is, because all we’re doing is snowballing our learnings and our experiences from each story to become better storytellers. People always say, “who’s your market?” And I always say I only have two rules. Every story needs to appeal to someone between the ages of 5 and 80, and there has to be something for sale that’s $5, and it can go as high as $5,000.
Why do you think pop-up shopping resonates with sponsors and with consumers, especially at the holidays?
If you think about it, we have our mobile devices, and our iPads, and everything around us, and we get new content every two seconds. Everywhere we look, there’s news and there’s information. And yet, you walk into a store on a Monday, and you walk into a store on a Friday, and it’s the exact same experience. So I think what works and resonates for us, is that we’re always changing, even within a story. We will put in new items in week three that weren’t in week one. The truth is that all we’re doing is mirroring behaviors and patterns in other parts of people’s lives in an experience that no one has delivered yet. And I also think that as people have less time—and the ultimate luxury on the planet right now is time—they want more out of their experiences. In the past, you could compete on price, quality and service. I think what people compete on now is surprise and delight, and the experience factor. For us, I think that’s what makes people come back.
As both a retailer and a shopper, what are you seeing for the holidays that is a bit different this year than in years past?
With all this change—you have an election, a horrendous natural disaster—the focus to some degree becomes less on material luxuries and more on the luxury of time and place and people. I think products and experience related to that
will become important.
Source: Huffington Post
Filed under: creativity, Digital culture, Emergent media, Future of Media, Futures, Futurists, geek, People you should know | Tags: Caterina fake, David rowan, Eric Wahlforss, Networked society, on the brink, Soundcloud, wired
A transformer from Nike sent me this link to “On The Brink” which discusses the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud. Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society. What does it really mean to imagine borderless opportunities and creativity, new open business models, and why do people talk about today’s ‘dumb society’? Check it out…
Filed under: creativity, Digital culture | Tags: ceativity, creative thinking, steve jobs, Wired Magazine
Now I’m not a super techie but I must admit, when Steve Jobs passed away I was devastated. Maybe I’d read too many Silicon Valley articles, books and biographies. Over the years I’d churned through the lives of Steve Wozniak, Paul Allen, Bill Gates and the rest of the tech revolutionaries. I’d poured over business articles on the business innovation and cultural articles on the social influence of Jobs’ breakthroughs. The guy was a genius. Forget Apple [although clearly Apple is where it is today due to the unfailing vision of Jobs], but NeXT technology and of course, Pixar. As Apple and indeed the rest of the technology world start to imagine a world without Jobs, I thought it might be a timely moment to reflect on one of his more well known quotes on creativity. I love the idea that creativity is not some abstract thinking that only creative people do. Some heightened genius that just pops into the heads of those “creative types”. The more we look around, the more engaged we are, the more we think, the more we imagine and hypothesise and try new thinking on for size, the more we join dots in different ways. Hell the more dots we see. We know Apple wasn’t perfect, we know Jobs’ management style wasn’t always popular but one thing’s for certain, the guy certainly thought differently. I wonder whether we’ll ever see another man of Jobs’ creative and intellectual magnitude in our lifetime..
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. “Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs, Wired, February, 1995
Filed under: Digital culture, Emergent media, Future of Media, Geek stuff, Google, Looking for insights | Tags: Bill Gates, Google, Lynette Webb
The future of search is verbs
I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.
Here’s the quote in full, as reported by Esther Dyson:
“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”
Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/
I have borrowed the above little post from Lynette Webb the Google Insights Manager who I have posted about before here and here. For those of you who don’t follow her on Flickr, get on it. She’s got some great pithy one liners from smarty pants peeps and pairs them with poignant pics [not sure why the alliteration but run with me on this one]. Anyway, she’s worth a look in.
Filed under: Digital culture, Advertising, banking | Tags: MySpace, citibank, generation forward
Citibank recently launched a new credit card in partnership with MySpace targeted at young adults which it terms “Generation Forward”. It’s launched a sexy ad talking bout this generation, offering some reward type arrangements for good behaviour and offers an interest rate reduction for paying on time.
The idea has been slated by many already as an empty promotion that not only offers a complete firfy if you read the fine print, but that the “generation forward” positioning is actually at odds (in philosophy) from how Citibank itself operates.
The idea of a bank rewarding younger people for responsible repayments is a nice one. The idea of putting a line in the financial sand between the generations which caused the financial crisis and the new generations coming up the line is also a nice one. All in all it seems to be another marketing program that didn’t quite hit the mark due to it’s inability to deliver any real change beyond a sexy campaign.
On the banking scene,I wonder if anyone will build on the idea and do it for real? I wonder if a bank could actually take the positioning and deliver on real savings for younger people as a loyalty exercise? If they could find more innovative ways to provide value and earn more coin for themselves, whilst providing a genuinely responsible and transparent credit plan for young people in the process…Now that would be impressive.
If you’re interested, here’s a little more commentary on the topic: