Filed under: Emergent media, Future of Media, Innovative advertising, Innovative marketing, Innovative promotions, Innovative retail | Tags: conversion marketing, Eightbar, future of retail marketing, hursley park, IBM Hursley Park, retail trends
Filed under: creativity, Digital culture, Emergent media, Future of Media, Futures, Futurists, geek, People you should know | Tags: Caterina fake, David rowan, Eric Wahlforss, Networked society, on the brink, Soundcloud, wired
A transformer from Nike sent me this link to “On The Brink” which discusses the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud. Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society. What does it really mean to imagine borderless opportunities and creativity, new open business models, and why do people talk about today’s ‘dumb society’? Check it out…
Filed under: Emergent media, Lifestyle trends, content communities | Tags: treadlie, Melbourne bike magazine
The Melbourne crew have done it again and gone and launched a brand new magazine way ahead of the rest of us. While Sydneysiders are still arguing over whether Clover Moore’s bike lane through 2010 will serve anyone other than the ‘sandal wearing muesli crunching’ [as Paul Keating so eloquently put it], the Melbourne peeps have just bypassed such ridiculous time wasting and moved straight in for the kill. Enter Treadlie. A brand new magazine by the guys at Green that promotes, encourages, explores and connects those involved in bike culture. And by the looks of it, this movement extends way beyond hippies in hessian or sociopaths in spandex. How refreshing.
You can check it out online here
Filed under: Digital culture, Emergent media, Future of Media, Geek stuff, Google, Looking for insights | Tags: Bill Gates, Google, Lynette Webb
The future of search is verbs
I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.
Here’s the quote in full, as reported by Esther Dyson:
“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”
Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/
I have borrowed the above little post from Lynette Webb the Google Insights Manager who I have posted about before here and here. For those of you who don’t follow her on Flickr, get on it. She’s got some great pithy one liners from smarty pants peeps and pairs them with poignant pics [not sure why the alliteration but run with me on this one]. Anyway, she’s worth a look in.
Filed under: Advertising, creativity, Emergent media, Geek stuff, Innovative advertising, Nike | Tags: Nike
Speaking of Nike [see James Jarvis post below] and newfound blogger Bud [see post below], here’s another great example of Nike digital advertising. If other companies took a more considered thoughtful approach to digital conversation rather than literally attempting to “take over” our pages while we’re surfing [hands up who thought the page takeover was ever going to be a positive consumer interaction?] the digital advertising world might just move towards the personal, interactive, conversational medium it promised to be. Check it out. Bloody great. ps. thanks Bud.
Filed under: Emergent media, Future of Work, Gen Research, Research Methods | Tags: Alltop, Guy Kawasaki, Kathryn Henkens, Nononina, Will Mayall
If you’re an infomaniac and you haven’t seen Alltop then check it out now.
Started by “two guys and a gal” in a garage—or more accurately, one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki).
They describe it like this:
We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — “aggregations” — into individual Alltop sites based on topics such as environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the headlines of the latest stories from dozens of sites and blogs.
You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.”