Filed under: eco marketing, FMCG innovation, Food trends & info, new product | Tags: melbourne rooftop honey
For those of you are are totally into the foodie game, check out Melbourne City Rooftop Honey which has sprung up all over Melbourne town. You’ve heard of green roofs, well this is just as important and definitely more delicious. Vanessa Kwiatkowski and Mat Lumalasi launched Melbourne City Rooftop Honey after learning that beekeepers in cities such as London, New York and Paris were reintroducing bees to urban areas. Since then, they’ve installed hives on the rooftops of more than 15 CBD and inner-city businesses, mainly cafes and restaurants, and half a dozen suburban gardens. More than 100 people have joined their waiting list.
Nikolsky’s grandfather was a commercial beekeeper and he has strong memories of people coming to his grandparents’ door to buy honey. When Nikolsky read a small newspaper article about Melbourne City Rooftop Honey last year, he offered to host a hive.
For a $250 annual fee, Kwiatkowski and Lumalasi visit fortnightly to check on the hives. In return, the Alphington couple gets a share of the honey and, thanks to the busy bees, a measurable improvement in garden productivity.
“It’s good for us because we like to grow our own vegies and try to be as sustainable as we can,” says Nikolsky. “We’re not talking food miles here. We’re talking food metres.”
Filed under: Food trends & info, Innovative retail, Nice Design, packaging | Tags: Amelia Lackmann, innovative packaging, innovative retail, Nikki Green, The Little grocer, visual merchandising
Check out The Little Grocer in Armadale Victoria for some really cute interiors by interior stylist Nikki Green along with a really sweet ongoing window display by Amelia Lackmann. Great eye candy.
Filed under: eco marketing, farm to table, Food trends & info, Innovative stimulus, Lifestyle trends | Tags: Carrie Brownstein, Fred Armisen, Portland, Portlandia
And while we’re on the subject of Portland, which by the way if you’ve never traversed that far is an absolutely wonderful city.. It’s progressive, it’s considered, it’s design focused, you can eat well easily, people value organic and it generally feels like an all round healthy approach to life and life style. On that note,if you’re into the whole farm-to-table thing you absolutely need to check out this episode of Portlandia. Portlandia is a series created by local musician Fred Armisen and his partner-in-crime Carrie Brownstein. It’s a hilarious series covering the various aspects of what makes Portland weird. . . ["Keep Portland weird" by the way is a self titled motto bestowed upon Portland by the locals who live there]. We all love a bit of organic produce, we all care about the provenance of our food but this is perhaps taking it a little far . . . It’s genius. Enjoy.
You can check out more about Portlandia here. Better still, check out the real thing.
Filed under: FMCG innovation, Food trends & info, new product, Nice products | Tags: FMCG, grocery, innovative pet products, pet category
We know people love their pets and we also know that the pet industry is closely following the baby industry in its overpriced indulgences. Now we all want to apply the same quality of care to our pets as we would to our family or ourselves.
With wellbeing products on the increase it’s no wonder the pet care industry is following suit. It’s not enough to just have a friendly pet or even a stylish pet, now you need a pet who can perform at optimum levels & reach his or her own personal potential. After all, you can’t be the fastest pup in the park if you’re not feeling your best now can you?
Whilst the pet care industry has already developed food for bone growth, weight loss & tooth protection – most food is limited to obvious functional benefits.
What about mood food for pets? Supplements or treats that address anger, stress or other negative behavioural issues. After all, no one wants a grumpy puppy or an A.D.D. hound.
Whatever you can get away with selling to people, you can almost certainly get away with selling for pets. It goes without saying that in the era of celebrity canines, anything goes. Better still, take the behavioural angle & sell it back to humans. Can you imagine a cereal that was targeted at teens to alleviate that grumpy
school morning attitude? With the right products, there’s no reason why everybody can’t play nice…
Filed under: australia, beverages, Brand, FMCG innovation, Food trends & info | Tags: australia, beverage, coca cola amatil, coke, fast moving consumer goods, FMCG, grocery, Innovation, Marketing, mother, product development, Retail, soft drink
I saw this in a sydney supermarket the other day and had to take a shot. It’s the new Mother drink from Coca Cola which offers the slogan “New..Tastes nothing like the old one!”. Is there a witty marketing-ism or product innovation positioning I’m not getting or is this really as stupid as it sounds?
Filed under: Designers, FMCG innovation, Food trends & info, Innovation, Innovative marketing, Innovative promotions, Innovative stimulus, Marketing, new product, Nice Design, Nice products | Tags: FMCG, Innovation, innovative packaging, new product
While you can’t judge a book by its cover, we often judge food by its packaging. One dollars worth of spaghetti sure looks a million dollars with a bit of fancy pants wrapping doesn’t it…Never underestimate the importance of appearance when it comes to food, or anything for that matter…
Why do pet care companies always put an animal on the front of their pet food? The dog can’t read but the owner can. Why are we packaging pet food for the pet? They know what dogs look like, talk to them in their own language.
I’d take a premium supermarket pet food brand & stick it in a stylish black tin with silver labeling & discrete branding with no visual reference to animals. Risky you say? I doubt it.
And another thing… why do washing detergents all use bright colours & show water or clean clothes? We make our decisions on what detergent to buy on the perceived quality of the brand. In the absence of any
laundry powders which don’t present pictures of clouds or water gushing through logos, let’s be honest, we pick the one we think looks more sophisticated or innovative or expensive than the rest.
Why not take washing powder & stick it in a metal canister that sits proudly on the laundry shelf instead of embarrassingly in the cupboard? Or better still, cook some good looking detergent granules &
put the stuff in a stylish transparent container.
For a fresh spin on packaging, make it design-orientated not product-orientated. Just because you’re selling pasta doesn’t mean you need a fat Italian & a bunch of tomatoes on the front. Lord, this is 2008.
Filed under: Designers, FMCG innovation, Food trends & info, Future of Work, Innovation, Innovation shops, Innovative stimulus, Looking for insights, new product, Nice Design, Research Methods, Work Futures | Tags: Andrew Tan, CENCOR, Design Thinking, GE, IDEO, Innovation, new product, prototyping, The Mayo Clinic, what if, whatif, whatif innovation
Here’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog.
Filed under: FMCG innovation, Food trends & info, Lifestyle trends, Trends stuff | Tags: 2008 predictions, epicurious, food predictions, food trends, tanya steel