Filed under: Emergent media, Future of Media, Innovative advertising, Innovative marketing, Innovative promotions, Innovative retail | Tags: conversion marketing, Eightbar, future of retail marketing, hursley park, IBM Hursley Park, retail trends
Filed under: creativity, Digital culture, Emergent media, Future of Media, Futures, Futurists, geek, People you should know | Tags: Caterina fake, David rowan, Eric Wahlforss, Networked society, on the brink, Soundcloud, wired
A transformer from Nike sent me this link to “On The Brink” which discusses the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud. Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society. What does it really mean to imagine borderless opportunities and creativity, new open business models, and why do people talk about today’s ‘dumb society’? Check it out…
Filed under: Digital culture, Emergent media, Future of Media, Geek stuff, Google, Looking for insights | Tags: Bill Gates, Google, Lynette Webb
The future of search is verbs
I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.
Here’s the quote in full, as reported by Esther Dyson:
“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”
Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/
I have borrowed the above little post from Lynette Webb the Google Insights Manager who I have posted about before here and here. For those of you who don’t follow her on Flickr, get on it. She’s got some great pithy one liners from smarty pants peeps and pairs them with poignant pics [not sure why the alliteration but run with me on this one]. Anyway, she’s worth a look in.