Innovation feeder


how the tech companies make their money
October 24, 2012, 12:48 am
Filed under: Digital culture, Future of Media, geek, Geek stuff, Innovative stimulus, Social media

Remember the good old days when an online company didn’t need a revenue model because simply being an entrepreneurial innovative online business was enough? I remember those days well because very early in my advertising career we wrote strategies for many of those businesses who never ever got it together thanks to the dot com crash and  a swift return to reason. As the market re-settles and new revenue models emerge, one thing remains true: like any business, you have to find a way to charge for what you do. Yes content is still super important and many sites still rely on advertising or lead generation rather than content to fund their models but as categories become more sophisticated, so too do their revenue models.

Anyhoo i found this site which offers an overview of top tech companies and their revenue models across ads, subscriptions, affiliates, data, freemium, and royalties. For those of you looking for an little innovation stimulation or just to feed your inner geek, have a gander – it’s a fun way to get a quick sense of how the bigger brands are tackling the market.



eightbar show us your retail innovations
I’ve also just come across another piece from eightbar. For those of you who only know eightbar as the common eightbar blues chord progression, eightbar here is the unofficial blog of cool and interesting things from the creatives and techies at IBM’s Hursley Park Laboratories in the UK.
They’ve posted a podcast from the Financial Times about some of the innovations being worked on at Hursley. If you’re into augmented apps, location awareness, Emotiv headsets, e-paper labels on shop shelves, telemetry, instrumented houses, and Smarter Planet – it’s a great listen.


on the brink

A transformer from Nike sent me this link to “On The Brink” which discusses the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud. Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society. What does it really mean to imagine borderless opportunities and creativity, new open business models, and why do people talk about today’s ‘dumb society’? Check it out…



bill gates > the future of search is verbs

The future of search is verbs

I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.

Here’s the quote in full, as reported by Esther Dyson:
“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”
Via www.project-syndicate.org/commentary/dyson23/English

Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/

I have borrowed the above little post from Lynette Webb the Google Insights Manager who I have posted about before here and here. For those of you who don’t follow her on Flickr, get on it. She’s got some great pithy one liners from smarty pants peeps and pairs them with poignant pics [not sure why the alliteration but run with me on this one]. Anyway, she’s worth a look in.



How the Internet turned us all into influencers

Below is a post from Servant of Chaos [great blog if you haven't been there] called Stranger Danger for Brands which I liked very much and wanted to share with you…[the original post is here]

Gavin’s post ::

When I was a child I was always warned to be careful of strangers … and I remember how confusing this was. Who was a stranger? What did a stranger look like? In this research, released by Universal McCann in September 2008, we now know – strangers look incredibly like us. And the tipping point? When it comes to opinion and recommendation, we trust them more than we ever have.

The research polled 17,000 Internet users in 29 countries to discover that there is a new landscape of influence driven by:

  • The rise of social media
  • Digital friends
  • The proliferation of influence channels

For brands, this is transforming the marketing landscape – with a vast majority of digital, social interaction revolving around “experience”, conversations about YOUR brands are already taking place. And more importantly, we now trust the opinions of strangers almost as much as we trust people we know well. This is the stranger danger for brands. It is also why not engaging in the debate about your brand carries a high risk. Take a read and think about your leading brand:

  • How are you participating in the online conversation
  • What are your strategies for interacting with influencers
  • Are you organisationally prepared for the transparency required to move from conversation to action?
  • How are you “listening” and measuring key brand indicators in various digital channels?

The study he’s talking about from McCann is available here and worth a look.



NAB tries to pull a social media swifty with Ubank and it all goes terribly wrong…

This is the controversial post from Cheryl over at Moltn about National Australia Bank’s latest foray into the world of social media and user generated content.

Some of you may remember the corporate spamming issues NAB had earlier this year  when their agency posted commercial messages on private blogs, commentary here from Duncan Riley. Well this latest issue covers the launch of Ubank, a brand new consumer banking site. The post below covers the ins and outs of the whole palava and whilst NAB should be commended for having a go. It does show just how social media can go terribly terribly wrong…

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A little ditty for your next innovation workshop…
What if...

Another good piece of innovation stimulus from the lovely Lynette Webb,  Insights Manager at Google who created a Flickr site called “Interesting Snippets”. I’ve profiled her before and this is the latest image to her collection. It comes to us with a great quote from Russell Davies’ blog entry about Clay Shirky’s book Here Comes Everybody.

For those of you who haven’t heard about it, Clay’s book is about what happens when people are given the tools to do things together, without needing traditional organizational structures. When the traditional obstacles are broken down and we can all connect, engage and speak freely. What does this mean for the way we interact? For the way media publishers direct content? What happens when our unrestricted right to access, to connect and to speak is not only realised, but assumed?

It’s worth checking out Russell’s post on the book here

And if you haven’t read Clay’s blog you should definitely wet your whistle with a little of this



The Digital Curator in Your Future

A great post borrowed from Steve Rubel who writes Micropersuasion

Credit: Met by jesst7Content: it’s everywhere. Content is in your inbox, your feed reader, outdoor media, your living room, your pocket and, increasingly, on every web site you visit. It also increasingly resides on sites built and managed by your favorite brands, which are bypassing the media and going direct.

The democratization of publishing is without a doubt a revolution. When we’re all dead and gone, the 21st Century will be remembered as a Digital Renaissance – one that rivals the original that preceded it by 700 years.

The Internet has empowered billions of people and is distributing their creativity across millions of niches and dozens of formats. Quality and accuracy, of course, can vary. However, virtually every subject either is or will be addressed with excellence – by someone, somewhere.

However, the glut of content as we all know also has a major downside. Our information and entertainment options greatly outweigh the time we have to consume it. Even if one were to only focus on micro-niche interests and snack on bite-sized content, demand could never ever scale to match the supply. Content is a commodity. The Attention Crash is real and – make no mistake – it will deepen.

Enter the Digital Curator.

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Hands up if you hate Microsoft

shitr.jpg

Flickr users are making their opinions known about the potential takeover by Microsoft. Check out the visual protests by users here. Thanks for the tip Charlie.



Thinking blogging by a thinking blogger

From One Thinking Blogger To Another
Every day I check my site stats, I love to see how many people have visited & had a read or left a comment. It’s always exciting when someone links to your blog, especially if you’re a relatively new blogger like me. Not only is it interesting to see what appeals to people (and also what doesn’t) but it’s the ultimate procrastenation tool. It’s also a real buzz when you connect with people online who share your love of similar (or very diverse) things, you make you think differently, who are attracted to different kinds of content than you normally would be, and who broaden your horizons on a regular basis.
Gavin Heaton from Servant of Chaos has nominated me as a “thinking blogger” [original post here] and said some very nice things. Gavin has been really supportive of Innovation Feeder ever since I started which has made a big difference to me. I read his blog regularly & it’s really nice to have someone who takes an interest in what you do so thank you Gavin.
The way it works apparently is as follows:
  1. If, and only if, you get tagged, write a post with links to 5 blogs that make you think
  2. Link to this post so that people can easily find the exact origin of the meme
  3. Optional: Proudly display the ‘Thinking Blogger Award’ with a link to the post that you wrote

Thinkingblogger2ql6_2

So here are my nominations:

Max Lenderman – Who twists my brain a little every now & then with his blog on Experiential Marketing
Miel Van Opstal - Because when I need another juicy little insight or example for a workshop or presentation he always comes through with the goods
Erin Middleton – Offers great discussion around strategic planning amongst other things, puts a bit of buzz uptop
Katie Chatfield – who bite sized beauties I often flick through when I need a little pick me up
Laurel Papworth – Whose blog on social media & online communities is worth its weight in gold



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