Filed under: Digital culture, Emergent media, Future of Media, Geek stuff, Google, Looking for insights | Tags: Bill Gates, Google, Lynette Webb
The future of search is verbs
I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.
Here’s the quote in full, as reported by Esther Dyson:
“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”
Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/
I have borrowed the above little post from Lynette Webb the Google Insights Manager who I have posted about before here and here. For those of you who don’t follow her on Flickr, get on it. She’s got some great pithy one liners from smarty pants peeps and pairs them with poignant pics [not sure why the alliteration but run with me on this one]. Anyway, she’s worth a look in.
Filed under: Advertising, creativity, Emergent media, Geek stuff, Innovative advertising, Nike | Tags: Nike
Speaking of Nike [see James Jarvis post below] and newfound blogger Bud [see post below], here’s another great example of Nike digital advertising. If other companies took a more considered thoughtful approach to digital conversation rather than literally attempting to “take over” our pages while we’re surfing [hands up who thought the page takeover was ever going to be a positive consumer interaction?] the digital advertising world might just move towards the personal, interactive, conversational medium it promised to be. Check it out. Bloody great. ps. thanks Bud.
Filed under: Digital culture, Geek stuff | Tags: Kevin Kelly, Mike Walsh, San Francisco, The digital future, The Fourth Estate, Tim Berners Lee, web 2.0, Web 2.0 Summit, Web trends, Wired Magazine
An interesting post here from Mike Walsh who writes The Digital Future that’s definitely worth a read if like me, you’re wondering where to next…
So what’s next for the Web?
[Mike's post starts here]
It was the unspoken question of many who gathered at the Web2.0 Summit in San Francisco this week. For Kevin Kelly, founder of Wired magazine, it all came down to a number – 6,527. Or, the exact number of days until now since Tim Berners Lee made the first webpage. All the innovation, the new wealth, disruptions in traditional media and the millions of Wikipedia entries – a seemingly impossible scale of human endeavor – had been created in that relatively short span. So, what are we likely to see in the next 6500 days?
For a start, it’s becoming clear that 2008 will be an inflection point for the industry. In her annual high altitude scan of the new media landscape, Morgan Stanley internet analyst Mary Meeker pointed out that relative amount of time that consumers spent on websites has changed dramatically. When you look at the metric of global minutes, over the last two years YouTube and Facebook have gained over 500 basis points of relative share, at the expense of traditional portal incumbents Yahoo! and MSN. (more…)
Filed under: creativity, Digital culture, Geek stuff, Innovation, Innovative marketing, Trends stuff | Tags: barcamp, crayon, foocamp, innovative conferences, interesting south, samsung, sydney, unconference, Unconferences, USA
The wiki defines it as : An unconference is a conference where the content of the sessions is created and managed by the participants (generally day-by-day during the course of the event) rather than by one or more organizers in advance of the event. The term is primarily used in the geek community.
So where did it come from?
It all began one rainy day in the USA around 1984 with the first unofficial Hackers conference. In techland they have a regular conference called “Foo camps” where geeks get together & geek out over whatever they’re into at that moment. The problem is, Foo camps were always invitational which meant that there was an element of exclusivity around who was able to attend & who wasn’t. Thus, the idea of Barcamps was born. Barcamps began as a reaction to the exclusive elitest Foo camps. The idea was basically that people with a strong interest would publicly post their passion in meeting other like-minded folks and then the interested parties would self-organize a gathering. where everyone was welcome. Unlike the Foo, Barcamps were open to anyone & everyone & represented one of the very first unconferences.
Basically an “unconference” is everything a normal stuffy suity type conference is not – it’s open to anyone, anyone can come & anyone can speak. It disposes of the podiums, the rigid structure, the exclusive & polished speakers and the formalities in favour of a more democratised process where even the great unwashed may share their passions with the rest of us. (more…)
Filed under: Gaming, Geek stuff, Get another life, Innovative gaming, Looking for insights, Machinima, Second Life, virtual worlds | Tags: Clive Thompson, Collision Detection, CollisionDetection, gamers, Gaming, Halo, MIND Labs, MMORPG
In his blog CollisionDetection, Clive Thompson who writes for Wired and the NY Times has posted a great piece about about the pleasure and release MMORPG [massive multiplayer online role playing gamers] feel when they get killed [as opposed to when they kill others]. His findings are based on a study by Niklas Ravaja at MIND Labs, who wired up a bunch of gamers with biosensors and found that they gave off strong pleasure signals whenever they died in the game Super Monkey Ball.
The rest of his post is here and if you haven’t checked out his blog, it’s worth a look in: