Filed under: Advertising, Brand, creativity, Digital culture, Gen Y, Innovative advertising, Innovative promotions, Street art
Well Scion have done it again. After being the first car manufacturer to stage a virtual care launch in Second Life in 2006, this time they’re letting users design their own crests for the car. A new campaign put together by Strawberry Frog [based in NY & Amsterdam], lets users pick from a range of graffiti inspired symbols designed by Triston Eaton and put together their very own coat of arms. Users can print out the images, save them to a gallery or [for for a few thousand dollars] actually get them customised for their cars.
Check it out at scionspeak.com
Filed under: Digital culture, Emergent media, Future of Media, Futures, Geek stuff, Gen M, Gen Y, Innovation, Innovative marketing, Lifestyle trends, Macro trends, Telco research, Thinking, Trends stuff, USA
Few would deny that media play a central role in the livs of today’s children and adolescents. Their homes, indeed their bedrooms, are saturated with media. Many young people carry miniaturized, portable media with them wherever they go. They comprise the primary audience for popular music;
they form important niche audiences for TV, movies, video games, and print media (each of these industries produces extensive content targeted primarily at kids); they typically are among the early adopters of personal computers (indeed, of most new media) and are a primary target of much of the content of the
World Wide Web. that connect to the Internet and do most of what any digital screen will do.
Here’s a great report on Generation M: media habits in the lives of 8 – 18 year olds
As we all know, Gen Yers have grown up in a world where anything and everything can be custom made to exactly the way they want. Whether it a brand new made to order computer, or a pair of Nike running shoes with their name stitched in them, Gen Y loves having their personality expressed. The Mars Company recognized this concept when they launched a new online promotion for M&Ms candy. The M&M website links to a site called, BecomeAnMM.com, prompting to visitors “There’s an M&M in everyone. Create an Inner M character that looks just like you!” After entering the site the user can create any kind of M&M they want, making it look like themselves, or a friend, allowing them to customize the shape, color, facial expression and best yet, accessorize! After creating your M&M you can continue to make more, or take your creation into a photo shop to place it in funny photos, make a movie out of it and play games. The viral capabilities are endless because the site will allow you to create as many custom candies as you desire and give the user plenty of options to e-mail the creations to whomever they’d like. After the recipient receives the message they are invited to create their own, hopefully sending their M&M to more people with them doing the same and so on.
Check it out :: Become an M&M
This story was written & borrowed from mindcomet