Filed under: content communities, Digital culture, Innovative retail, Innovative stimulus, Nice Design, Nice products, unbusiness | Tags: pop up retail, Rachel Shectman, retail ideas, retail interior, STORY retail concept
(Photo courtesy of Story)
Part retail visionary, part editor, Rachel Shechtman wants to make shopping fun again. Her new Chelsea, New York-based concept store, Story, isn’t just about shopping. It’s about the experience at the store, which changes its theme every four-to-eight weeks — merchandise, decor and all. Of course, the gorgeous gifts inside don’t hurt.
How did you get involved in “concept” shopping?
I’ve always been fascinated by the creative side of things, and the business side of things. [I got to thinking that] there’s been all this innovation online, but we live in real life. And other than the Apple store, it’s hard to really think of other innovative retail experiences. The concept [of Story] is pretty straightforward. I describe it in simple terms as a magazine that comes to life. Our version of editorial is the merchandise that we curate around a certain story, and the events that we also host during that story. Our publishing side of the business is our sponsorship. Benjamin Moore was the sponsor for our “Color” story, General Electric [sponsored] our “Making Things” story. Our holiday story will be in partnership with Hewlett-Packard and Quirky.
When will the holiday story begin? It opens November 14.
It’s called “Home for the Holidays”—the store’s going to be designed like an apartment. The whole concept is a gift guide that comes to life. So our dining room will be “something for everyone.” Our playroom will be for the kids. In the men’s study, you’ll have a pool table. We’ll have a hot chocolate stand on weekends, and [you can] make your own ice cream.
What have been some of your favorite concepts that you’ve done so far?
My favorite one is whatever the next one is, because all we’re doing is snowballing our learnings and our experiences from each story to become better storytellers. People always say, “who’s your market?” And I always say I only have two rules. Every story needs to appeal to someone between the ages of 5 and 80, and there has to be something for sale that’s $5, and it can go as high as $5,000.
Why do you think pop-up shopping resonates with sponsors and with consumers, especially at the holidays?
If you think about it, we have our mobile devices, and our iPads, and everything around us, and we get new content every two seconds. Everywhere we look, there’s news and there’s information. And yet, you walk into a store on a Monday, and you walk into a store on a Friday, and it’s the exact same experience. So I think what works and resonates for us, is that we’re always changing, even within a story. We will put in new items in week three that weren’t in week one. The truth is that all we’re doing is mirroring behaviors and patterns in other parts of people’s lives in an experience that no one has delivered yet. And I also think that as people have less time—and the ultimate luxury on the planet right now is time—they want more out of their experiences. In the past, you could compete on price, quality and service. I think what people compete on now is surprise and delight, and the experience factor. For us, I think that’s what makes people come back.
As both a retailer and a shopper, what are you seeing for the holidays that is a bit different this year than in years past?
With all this change—you have an election, a horrendous natural disaster—the focus to some degree becomes less on material luxuries and more on the luxury of time and place and people. I think products and experience related to that
will become important.
Source: Huffington Post
Filed under: Futures, Futurists, Innovative retail, Innovative stimulus | Tags: digital platforms, future of retail, innovative retail, mobile phone use, retail game, retail trends, target consumers
A good pointer from Linked In I looked at this morning was this article on the 14 Transformations that will define the future of retail shopping in 2020. If you’re in the retail game or just focusing on conversion more than just consideration, have a sticky beak, it’s an interesting read >
The lines between online and offline shopping will continue to disappear as we move closer to 2020. There will be many transformations: tagging things you like on the street, on shows you watch and items in ads you see. This will streamline much of how we shop; getting shoppers to physical stores that carry things they like, telling stores more about what their target consumers want, and allowing each shopper to emerge in virtual shopping experiences.
Join the transformation in how we shop by 2020, and bring your own thoughts and links to the table at the end. (more…)
Filed under: Advertising, Futures, innovative education, Innovative stimulus | Tags: positive posters
On the 10th November Positive Posters announced that Christopher Sousa Ebels from Australia was awarded first place in their 2011 Positive Posters competition. Christopher’s entry, “The Real Carbon Tax”, was chosen by the panel of judges as the winning poster out of over 2,500 entries. Second place was given to Dee Choi from Australia with “McVegetables” and third place went to Anita Wasik from Poland with her entry “Corporate Abuse”.
For those of you who haven’t heard of Positive Posters it’s a not for profit group started by two Aussies wanting to make a difference with design. Check ‘em out.
Filed under: Community, happiness, Innovative stimulus, Lifestyle trends | Tags: Bhutan, GDP, GNH, wellbeing
Gross National Happiness (GNH) is an attempt to define quality of life in more holistic and psychological terms than Gross National Product.
The term was coined by Bhutan’s King Jigme Singye Wangchuck in 1972. It signalled his commitment to building an economy that would serve Bhutan’s unique culture based on Buddhist spiritual values. Like many worthy moral goals it is somewhat easier to state than to achieve, nonetheless, it serves as a unifying vision for the Five Year planning process and all the derived planning documents that guide the economic and development plans to the country.
While conventional development models stress economic growth as the ultimate objective, the concept of GNH is based on the premise that true development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other. The four pillars of GNH are the promotion of equitable and sustainable socio-economic development, preservation and promotion of cultural values, conservation of the natural environment, and establishment of good governance.
Measuring our Progress
On the 16th of November Bhutan hold their annual forum on Gross National Happiness A country that has facinated many of us for decades since the King of Bhutan refocused the country’s vision to include and more importantly measure, the country’s happiness in an effort to start to manage that as effectively as it would traditionally seek to manage economic growth. Below is an article from The Australian suggesting that Bhutan’s goal of happiness could be a lesson for us all. I’ve also posted some additional research reports from the global wellbeing studies from the nef in the UK that you might also find interesting.
Filed under: eco marketing, farm to table, Food trends & info, Innovative stimulus, Lifestyle trends | Tags: Carrie Brownstein, Fred Armisen, Portland, Portlandia
And while we’re on the subject of Portland, which by the way if you’ve never traversed that far is an absolutely wonderful city.. It’s progressive, it’s considered, it’s design focused, you can eat well easily, people value organic and it generally feels like an all round healthy approach to life and life style. On that note,if you’re into the whole farm-to-table thing you absolutely need to check out this episode of Portlandia. Portlandia is a series created by local musician Fred Armisen and his partner-in-crime Carrie Brownstein. It’s a hilarious series covering the various aspects of what makes Portland weird. . . ["Keep Portland weird" by the way is a self titled motto bestowed upon Portland by the locals who live there]. We all love a bit of organic produce, we all care about the provenance of our food but this is perhaps taking it a little far . . . It’s genius. Enjoy.
You can check out more about Portlandia here. Better still, check out the real thing.
Filed under: FMCG innovation, Innovative stimulus, new product, Nice Design, Nice products | Tags: innovative packaging
I know it’s not fashionable in this eco-ridden-hessian-wearing-let’s-eat-organic-and-recycle-the-packaging-and-omygod-didn’t-you-bring-your-own-shopping-bag age but..I love a bit of fabulous packaging.
Don’t get me wrong I care about the planet and try to do the right thing. I have for instance a total of about 35 Coles eco shopping bags sitting in my kitchen as we speak [I keep forgetting to bring them so I buy more each time I go] which I get isn’t the point by the way, but even just walking to the car with those cheap plastic bags which are so eco terrible makes me feel less whole some how…
But I digress. The point here is that there is beautiful packaging in the world. You wouldn’t know it at Coles in Surry Hills and it sure isn’t on the shelves in my local Woolworths either but for those of you who are very much into package design, here are a few of my favourite links.
The DieLine site is without a doubt the best site I’ve seen for packaging porn. Look at the image above, who ever thought butter could look so good? Check out the sites and bookmark them for the next time you’re looking for a little eye candy or perhaps some stimulus for a preso or a workshop.
The DieLine is brilliant, full of good res packaging design images [free to search]
Global Package Gallery is another one full of product examples from around the globe [free trial then subscribe]
Another site is Under Consideration although not as good as DieLine [free to search]