Filed under: Digital culture, Emergent media, Future of Media, Geek stuff, Google, Looking for insights | Tags: Bill Gates, Google, Lynette Webb
The future of search is verbs
I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.
Here’s the quote in full, as reported by Esther Dyson:
“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”
Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/
I have borrowed the above little post from Lynette Webb the Google Insights Manager who I have posted about before here and here. For those of you who don’t follow her on Flickr, get on it. She’s got some great pithy one liners from smarty pants peeps and pairs them with poignant pics [not sure why the alliteration but run with me on this one]. Anyway, she’s worth a look in.
Filed under: Designers, FMCG innovation, Food trends & info, Future of Work, Innovation, Innovation shops, Innovative stimulus, Looking for insights, new product, Nice Design, Research Methods, Work Futures | Tags: Andrew Tan, CENCOR, Design Thinking, GE, IDEO, Innovation, new product, prototyping, The Mayo Clinic, what if, whatif, whatif innovation
Here’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog.
Filed under: Gaming, Geek stuff, Get another life, Innovative gaming, Looking for insights, Machinima, Second Life, virtual worlds | Tags: Clive Thompson, Collision Detection, CollisionDetection, gamers, Gaming, Halo, MIND Labs, MMORPG
In his blog CollisionDetection, Clive Thompson who writes for Wired and the NY Times has posted a great piece about about the pleasure and release MMORPG [massive multiplayer online role playing gamers] feel when they get killed [as opposed to when they kill others]. His findings are based on a study by Niklas Ravaja at MIND Labs, who wired up a bunch of gamers with biosensors and found that they gave off strong pleasure signals whenever they died in the game Super Monkey Ball.
The rest of his post is here and if you haven’t checked out his blog, it’s worth a look in:
Filed under: Advertising, Gen Research, Innovative stimulus, Lifestyle trends, Looking for insights, Research Methods, Trendy Trend sites | Tags: coolhunting, Dcode, Henley Centre, Piers Fawkes, PSFK, The problem with trends, trendhunting, trends, Trendspotters, trendspotting
Piers has called the Emperor’s bluff and now he’s naked . . . . Here’s a sneak but check it out for yourself, it’s a good post.
There’s something wrong in the trends business. It’s broken. It’s broken by lack of imagination, lack of collaboration and secrecy. Below we’ve listed some major areas that need fixing, not for our competitive sake, but for an industry to evolve and become useful enough to inspire its clients to make things better.
Trends services have an unhealthy reliance on control, restriction of information and perception. Trends companies put up gates that guard this mystical information that somehow only they could gather. This presentation from Henley Center’s d_Code is an example of how the trends industry attempts to scare companies into thinking how little they know. There’s no explanation of why d_code knows better, just that they somehow know a lot more than you do (and they’ve got the graphic designer to prove it). AgencySpy gave this great reaction to the presentation in 2007:
“No ideas. No dissection of new cultural movements to help you on your way. No outlay of creatives, organizations, thinkers that are shaking up the underground to shape the future. Nada. Every one of their clients should feel like they just got punk’d.”