Filed under: eco marketing, FMCG innovation, Food trends & info, new product | Tags: melbourne rooftop honey
For those of you are are totally into the foodie game, check out Melbourne City Rooftop Honey which has sprung up all over Melbourne town. You’ve heard of green roofs, well this is just as important and definitely more delicious. Vanessa Kwiatkowski and Mat Lumalasi launched Melbourne City Rooftop Honey after learning that beekeepers in cities such as London, New York and Paris were reintroducing bees to urban areas. Since then, they’ve installed hives on the rooftops of more than 15 CBD and inner-city businesses, mainly cafes and restaurants, and half a dozen suburban gardens. More than 100 people have joined their waiting list.
Nikolsky’s grandfather was a commercial beekeeper and he has strong memories of people coming to his grandparents’ door to buy honey. When Nikolsky read a small newspaper article about Melbourne City Rooftop Honey last year, he offered to host a hive.
For a $250 annual fee, Kwiatkowski and Lumalasi visit fortnightly to check on the hives. In return, the Alphington couple gets a share of the honey and, thanks to the busy bees, a measurable improvement in garden productivity.
“It’s good for us because we like to grow our own vegies and try to be as sustainable as we can,” says Nikolsky. “We’re not talking food miles here. We’re talking food metres.”
Filed under: FMCG innovation, Innovative stimulus, new product, Nice Design, Nice products | Tags: innovative packaging
I know it’s not fashionable in this eco-ridden-hessian-wearing-let’s-eat-organic-and-recycle-the-packaging-and-omygod-didn’t-you-bring-your-own-shopping-bag age but..I love a bit of fabulous packaging.
Don’t get me wrong I care about the planet and try to do the right thing. I have for instance a total of about 35 Coles eco shopping bags sitting in my kitchen as we speak [I keep forgetting to bring them so I buy more each time I go] which I get isn’t the point by the way, but even just walking to the car with those cheap plastic bags which are so eco terrible makes me feel less whole some how…
But I digress. The point here is that there is beautiful packaging in the world. You wouldn’t know it at Coles in Surry Hills and it sure isn’t on the shelves in my local Woolworths either but for those of you who are very much into package design, here are a few of my favourite links.
The DieLine site is without a doubt the best site I’ve seen for packaging porn. Look at the image above, who ever thought butter could look so good? Check out the sites and bookmark them for the next time you’re looking for a little eye candy or perhaps some stimulus for a preso or a workshop.
The DieLine is brilliant, full of good res packaging design images [free to search]
Global Package Gallery is another one full of product examples from around the globe [free trial then subscribe]
Another site is Under Consideration although not as good as DieLine [free to search]
Filed under: Borrow this, brainstorming, creativity, Innovation, Innovative stimulus, new product | Tags: brainstorming, Five Buck Brainstorms, Starbucks
Saw this and had to smile. This guy has been selling five buck brainstorms online – give him the brief, slip him a purple and he’ll send you back a brainstorm bonanza.
Now he’s not necessarily going to crack your number # 1 internal business problem but if it’s just a fresh perspective or mass market idea you’re after, there is something to be said for quantity over quality, at least to get the juices going.
Watch out innovation gurus, Don the Ideas Man is coming to a site near you.
He also sells “Beanstorming” [brainstorming for an hour over a coffee @ starbucks]. Check it the Idea Barista
Filed under: new product, packaging | Tags: FMCG, Method, new packaging, product innovation
I saw this in the supermarket the other day and I have to admit I was just a little excited. Politically incorrect as it is to say, I must admit that I don’t mind the odd bit of gratuitous packaging. . .
Normally I frequent my local Surry Hills shopping centre which often barely keeps the basics let alone anything too fancy pants. However on the odd occasion when I’m out somewhere a little more exciting like Bondi or Edgecliff, I do like to pop in & peruse the bevy of packaging beauty on the shelves.
Anyway, the point being that I found these little beauties and was quite excited. Who knew cleaning products could look so good?
Love the name, love the clean simple packaging and love that the bathroom wipes are flushable and come pre-scented with eucalyptus goodness. Sure they’re more expensive than your average Pino-clean spray & wipe so I don’t argue that they’re good value for money but gee they look nice.
Filed under: Innovative retail, Innovative stimulus, Marketing to women, new product | Tags: beauty, beauty industry, cosmetics, Innovation, innovative services, Marketing, women
Ladies’ beauty salons are all the same - they talk about the miracles of some facial treatment or other, offer a variety of backrubs, take care of a bit of hairy leg action & generally try & flog you a bunch of product
with anti-aging properties that don’t work but will somehow help you to retain that special glow. Yawn…
When you take a squiz at teen products on the other hand, you’d think that a 16 year-old’s life consists mainly of acne, smelling good & well…acne.
Oh and everybody’s capturing the essence of pomegranate or some made up patented ingredient but just quietly, we think the beauty industry needs to lighten up…
We’d create a beauty salon just for teenagers because when you’re 15 & you’ve just been dumped via SMS, the best revenge is to show up at the next pashfest looking like the cat’s meow.
We’d offer a range of chick only services like::
* The – I’m so over him – facial
* The – I’m gonna get me some action – make over
* The – omigod it’s my first wax – waxing menu
* The – at least my nails look good – manicure & pedicure
Is there another part of the market your business is not personally servicing? If you put yourself out on a limb & went after one new target – how would you woo them?
Filed under: FMCG innovation, Food trends & info, new product, Nice products | Tags: FMCG, grocery, innovative pet products, pet category
We know people love their pets and we also know that the pet industry is closely following the baby industry in its overpriced indulgences. Now we all want to apply the same quality of care to our pets as we would to our family or ourselves.
With wellbeing products on the increase it’s no wonder the pet care industry is following suit. It’s not enough to just have a friendly pet or even a stylish pet, now you need a pet who can perform at optimum levels & reach his or her own personal potential. After all, you can’t be the fastest pup in the park if you’re not feeling your best now can you?
Whilst the pet care industry has already developed food for bone growth, weight loss & tooth protection – most food is limited to obvious functional benefits.
What about mood food for pets? Supplements or treats that address anger, stress or other negative behavioural issues. After all, no one wants a grumpy puppy or an A.D.D. hound.
Whatever you can get away with selling to people, you can almost certainly get away with selling for pets. It goes without saying that in the era of celebrity canines, anything goes. Better still, take the behavioural angle & sell it back to humans. Can you imagine a cereal that was targeted at teens to alleviate that grumpy
school morning attitude? With the right products, there’s no reason why everybody can’t play nice…
Filed under: Designers, FMCG innovation, Food trends & info, Innovation, Innovative marketing, Innovative promotions, Innovative stimulus, Marketing, new product, Nice Design, Nice products | Tags: FMCG, Innovation, innovative packaging, new product
While you can’t judge a book by its cover, we often judge food by its packaging. One dollars worth of spaghetti sure looks a million dollars with a bit of fancy pants wrapping doesn’t it…Never underestimate the importance of appearance when it comes to food, or anything for that matter…
Why do pet care companies always put an animal on the front of their pet food? The dog can’t read but the owner can. Why are we packaging pet food for the pet? They know what dogs look like, talk to them in their own language.
I’d take a premium supermarket pet food brand & stick it in a stylish black tin with silver labeling & discrete branding with no visual reference to animals. Risky you say? I doubt it.
And another thing… why do washing detergents all use bright colours & show water or clean clothes? We make our decisions on what detergent to buy on the perceived quality of the brand. In the absence of any
laundry powders which don’t present pictures of clouds or water gushing through logos, let’s be honest, we pick the one we think looks more sophisticated or innovative or expensive than the rest.
Why not take washing powder & stick it in a metal canister that sits proudly on the laundry shelf instead of embarrassingly in the cupboard? Or better still, cook some good looking detergent granules &
put the stuff in a stylish transparent container.
For a fresh spin on packaging, make it design-orientated not product-orientated. Just because you’re selling pasta doesn’t mean you need a fat Italian & a bunch of tomatoes on the front. Lord, this is 2008.
Filed under: Designers, FMCG innovation, Food trends & info, Future of Work, Innovation, Innovation shops, Innovative stimulus, Looking for insights, new product, Nice Design, Research Methods, Work Futures | Tags: Andrew Tan, CENCOR, Design Thinking, GE, IDEO, Innovation, new product, prototyping, The Mayo Clinic, what if, whatif, whatif innovation
Here’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog.