Innovation feeder

We have more than we need, while the 99 percent struggles to survive. This has to change. We believe in an equitable distribution of wealth.

Rich people cop a lot of flak, sometimes for good reason but right now there’s a bunch of rich kids who are standing up for the unwashed masses in the Occupy Wall St peanut gallery and wait for it, they’re blogging about it.

Their blog is called We are the 1 percent and it extends the idea of We are the 99 percent which basically presents the many and varied human faces that have been touched by the US economic situation. It is pointedly directed at the financial industry and government in light of the more difficult situations post- GFC, recession and housing crash that  occurred as a result. The main campaign idea is focused around the redistribution of wealth to support income equality to enable ordinary everyday Americans access to food, housing, education and healthcare. It’s a great pictorial campaign, the phrase “We are the 99 percent” was coined by Tumblr, and it’s growing fast.

Conversely, the 1 percenter blog is  made up of posts from the super rich. Those rich kids who inherited money, did nothing for it and basically live the life that many Americans could barely imagine. They’ve banded together to show their support for the rest of the country and ask the government to tax them more. The site hosts a number of images and stories from these super rich kids asking the government to take the lead with a more radical distribution of wealth by implementing more progressive tax policies.

As unlikely as it may seem at time when everyone is struggling, it looks like the younger generation of rich kids might just use their wealth for something good. I wonder what it will take to bring these idea campaigns out of the blogosphere and into the government arena.