Innovation feeder


Advertising Age’s Top Bloggers

I’ve just been reading Laurel Papworth’s post on Advertising Age’s top Media and Marketing blogs listing – Ad Age ranks Laurel’s blog at 156 and if you haven’t checked it out I recommend you do so, it’s worth a peep. I see that Innovation Feeder has scored a mention as one of the blogs Advertising Age is monitoring for their Top 150 list which is amazing because I also blog rather erratically and there must be loads of other Australian blogs which are doing fabulous things under the radar. So if you are one of those bloggers, get onto the Advertising Age site and submit your blog.

Advertising Age are currently monitoring a bunch of blogs, here Laurel has dug out the Australian entrants for us: [thanks Laurel]

10. ProBlogger (uber blogger Darren Rowse)
66. Bannerblog (Ashley Ringrose, Ashadi Hopper)
123. Young PR (oi! Paull Young is in NY now!)
131. Duncan’s TV Ad Land (Duncan Macleod)
145. Servant of Chaos (probably my favourite Aussie blogger, Gavin Heaton)
156. Social Network Marketing (this blog! Laurel Papworth)
190. Better Communication Results (fellow Adelaidean, Lee Hopkins)
295. Get Shouty (cheers Katie Chatfield!)
343. Media Hunter (Craig Wilson)
347. Corporate Engagement (hi Trevor Cook! )
365. The Marketer (Gordon ‘Dangerous’ Whitehead)
382. Business of Marketing and Branding (David Koopmans)
388. PR Disasters Gerry McCusker
391. PersonalizeMedia (my cutie, Gary Hayes)
465. Adspace Pioneers (Greetings Julian Cole)
474. ineedhits Search Marketing Blog (cute name) (Clay Cook, Rachel Cook)
618. Jax Rant ( Jacqueline Weschler)
623 Shifted Pixels (Nick Holmes a’Court)
638. Ryan’s View (Ryan Peal)
640. The Jason Recliner (Vando, from his armchair)
692. Igloo/Ignite (agency blog)
702. Pigs Don’t Fly (Zac Martin)
731. Increase Web Traffic @ Traffic2MyPage.com
752. Innovation Feeder (Jen Stumbles)
796. Slice Media ( Kylie Lewis)



Looking for innovation superstars?

I had brekky with a friend of mine this morning & amongst other things, we were talking about finding talent. He’s always on the lookout for people, I’m on the other side of the fence & always on the lookout for new freeelance opportunities. There’s a lot of people hunting for innovation consultants, innovation talent, researchers etc at the moment in Sydney. The market is abuzz with movement. People are moving around, everyone wants to know who’s free, who might come where & who’s looking for what. Anyway, this friend & I were talking about how innovation companies themselves are often not that innovative [ironically] when it comes to hiring. How they can talk innovation & have theories on innovation but when it comes to hiring practices, recruiting talent & looking for new blood, often their approach can be anything but.

As I was pondering this post-pancakes, I came across a couple of articles that speak to this topic brilliantly. So rather than bang on & paraphrase, I’ve just posted them here. Enjoy.

(more…)



Thinking blogging by a thinking blogger

From One Thinking Blogger To Another
Every day I check my site stats, I love to see how many people have visited & had a read or left a comment. It’s always exciting when someone links to your blog, especially if you’re a relatively new blogger like me. Not only is it interesting to see what appeals to people (and also what doesn’t) but it’s the ultimate procrastenation tool. It’s also a real buzz when you connect with people online who share your love of similar (or very diverse) things, you make you think differently, who are attracted to different kinds of content than you normally would be, and who broaden your horizons on a regular basis.
Gavin Heaton from Servant of Chaos has nominated me as a “thinking blogger” [original post here] and said some very nice things. Gavin has been really supportive of Innovation Feeder ever since I started which has made a big difference to me. I read his blog regularly & it’s really nice to have someone who takes an interest in what you do so thank you Gavin.
The way it works apparently is as follows:
  1. If, and only if, you get tagged, write a post with links to 5 blogs that make you think
  2. Link to this post so that people can easily find the exact origin of the meme
  3. Optional: Proudly display the ‘Thinking Blogger Award’ with a link to the post that you wrote

Thinkingblogger2ql6_2

So here are my nominations:

Max Lenderman – Who twists my brain a little every now & then with his blog on Experiential Marketing
Miel Van Opstal - Because when I need another juicy little insight or example for a workshop or presentation he always comes through with the goods
Erin Middleton – Offers great discussion around strategic planning amongst other things, puts a bit of buzz uptop
Katie Chatfield – who bite sized beauties I often flick through when I need a little pick me up
Laurel Papworth – Whose blog on social media & online communities is worth its weight in gold


What people are doing online

online.jpg

I tend to take in information best with my peepers, I’m not great at listening [although I try very hard] and I really like to see things mapped out rather than a huge truckload of words. Which is why I love a good model, a good graph, schematic display – anything which represents information in a stimulating visual way. So here’s another one. This one comes courtesy of Business Week, spotted by one of Max’s colleagues & posted on his blog Experience The Message in the middle of last year. It’s a stormer for presentations & workshop stimulus so eat up friend.

You can check out Max’s original post here

The original Business Week article can be found here



Beta goes meta: From innovation to trend in a heartbeat
beta cultr

The idea of being in beta has become a broad cultural phenomenon. Many new products never make it beyond trial stage, and the trial and error beta-approach that helps Google and other alpha innovators to out-fail and thereby out-innovate the competition, is as much an attribute of successful organizations as it is a sign of our time.

But it’s not only analysts and conference organizers who are switching instantly from micro to macro, picking up nascent trends and elevating them to a must-deal-with core competence that transcends the current fad (just see all the Facebook conferences that are mushrooming right now). What I find even more interesting is how the media and blogosphere deal with it. If everything’s in beta, the public doesn’t have the patience anymore to wait for the alpha. As the media are increasingly forced to immediately widen the scope and view every innovation in a larger context as it occurs, the boundaries between reporters and commentators, bloggers and industry analysts are fading.

Some examples: Not too long ago, Twitter was all the rage, and it was stunning to see that just shortly after the initial coverage during SXSW in March, reporters were already elaborating on the concept of micro-blogging, wondering what the new “radical transparencymeant for business. Nowadays, there is a great chance that you will stumble upon a Facebook story when you open just about any publication: It’s Facebook vs. MySpace, the implications of social networking on the borders between work and personal life, reflections on the “Facebook economy,” Facebook vs. iTunes, and maybe a philosophical piece on Facebook “as a post-modern book” or the future of social networking, which, for TIME, equals the future of the Internet. It is only a small step from MySpace to the “MySpace generation,” and from Facebook to the “Facebook generation” and then to the “Fakebook generation.” Similarly, the recent buzz around Radiohead’s “pay what you want” online release has instantly led to the coining of a “Radiohead Generation” and praise for the band “as a pioneer of the digital revolution.” And there are hundreds of articles discussing if Radiohead’s decision ushers in the definite end of the record industry. The stories about the radical distribution model appear to eclipse the actual music on the album–in this case, too, the reviews are in before the story is told.

Evidently, the media need to cope with the current while also putting forward a vision for the up and coming. The time between observation and conclusion, between description and prediction, however, has shrunk to almost zero. There are no more lapses between news, analysis, background story, industry trend story, and intellectual dissection; they have become one and the same, at the same time. Not only is beta the new alpha–beta has gone meta.



My Media Week

Gavin tagged me (thanks Gavin) on the current meme sweeping the sphere – ‘My Media Week’ – the meme that gets you thinking about your own media consumption rather than everyone else’s. So here goes:

Reading

I have one red paperclip on my night table which a friend loaned me. It has been there for quite some time (sorry Kes) but doesn’t seem to be going anywhere. i.e. It’s certainly no closer to getting in bed with me & a cup of tea than you are. I love the idea of someone who swaps a red paperclip for something else, then swaps that for something else, yada yada, you get the picture. Eventually this guy gets a house. I like the idea of the story, I’m just not loving the story so much.

So what I’m actually reading is “How would you move Mount Fuji : How the smartest companies select the world’s most creative thinkers” by William Poundstone. It’s basically a commentary on Microsoft’s notorious grueling interview process which has been copied by companies everywhere who are seeking to separate the most creative thinkers from those who are merely brilliant. It’s got a bunch of puzzles & riddles throughout which are generally making me feel reasonably uncreative, let alone brilliant. Lucky I’m not trying to get a job in the valley I suppose.

I flicked through my usual monthly Futures magazine yesterday but I don’t think you could call that ‘reading’ with any integrity. They come in the mail, I flick through them & then make them at home in my bottom drawer. You see, I don’t have to actually read them, just knowing they’re close is enough. Oh and I read Who Weekly to get the update on Britney Spears’ fight for child custody. Are we supposed to omit the trash consumption?

 

 

TV / Video

 

The other night I watched a documentary on Australia’s most feared creatures, followed by an episode of “shark attack : I shouldn’t be alive”, both served to reinforce the threat of swimming at any beach in Sydney as one could be taken by an animal of the sea at any time. I’ve also been following the US election coverage with interest together with my usual diet of cable news & Sunset Tan when it’s on. (Sunset Tan is a top quality show on cable which follows the lives of people who manage a chain of tanning salons in L.A. It’s no West Wing but gee it’s close). Again, should I have omitted that?

Music

 

On iTunes play during the last week was Joan as Policewoman, Josh Rouse, James Blunt & a bit Pink for the angry woman moments. There have been plenty of those this week for no particular reason other than my computer has been rather temperamental.

Next Up

Next up I tag Erin aka Dora the Explorer :) who is on my daily Google Reader , Amanthaville to encourage you to start posting again!, Coolz0r whose blog is always jam packed with great examples & analysis, Katie whose site I love reading regularly for a brain top up, Weird from Slacker Nation whose blog is always an incredibly good read & Greg at Grassroots Innovation which I also check out regularly.




A first look at a Second Life
November 20, 2007, 11:33 pm
Filed under: Second Life, Social, Social media

This is a brief summary of Second Life from an innovation report that I wrote a while back in  2006. It covers Second Life as both a game, a genuine alternate reality and a potential business and learning opportunity. Whilst some of the statistics might be a little out of date now ( it was written before people like Telstra and the ABC from Australia came onto the scene) it’s still a useful summary for those wishing to get their heads around SL and what all the fuss is about.

PS> having just checked how this loads onto the page, it appears that the font is a little tiny for the average peeper. The best thing to do is probably click through the Slideshare link on the bottom and watch it on Slideshow in Full Screen. Unless you have very good eyes…



Pimp my digital life :: girl geek dinners

While sugirlgeekdinners-2.jpgrfing the net this morning I came across Girl Geek Dinners – a program set up by Sarah Blow which aims to get nerd chicks together to talk about technology. Like any good idea it’s spreading fast and girl geek dinners are popping up in the UK, Italy, German, Belgium, Canada, San Francisco and even New Zealand!

In a space that is usually dominated by the man nerd (and a highly technical man nerd at that), what a refreshing change to see girl geeks creating their own space to play.

You can check out girl geek dinners here

Another blog which has just launched in this space is geekgirlblogs and you can check that out here



Innovative restaurant :: Guerilla dining
September 21, 2007, 8:35 am
Filed under: Community, Gypsy, Innovative marketing, Innovative restaurants, Lifestyle trends, Social

MELBOURNE’S hottest restaurant isn’t in The Age Good Food Guide, it changes location weekly, and with a waiting list of 4000, it’s booked out for the next year.

Zingara Cucina — Italian for “Gypsy Kitchen” — is Australia’s first “underground” restaurant. It is unlicensed, illegal and transient, but has won the kind of word-of-mouth accolades most legitimate establishments only dream about.

And with the identity of the people behind it a secret, it’s also the city’s biggest culinary mystery.

It began almost three years ago when dinner parties held for friends by the operator and chef developed a cult following. Now, Zingara has developed into a weekly dining experience, roaming inner-city locations from car parks to lanes, rooftops, bridges, beaches and galleries.

The chef will not reveal his identity except to say he is not a professional, was taught to cook by his Italian grandmother and mother, and works in an advertising agency during the day. He says that “fine dining has become boring”.

“The whole concept is around conviviality and creating that feeling you get when you have a nice meal with like-minded people. It’s not about making money, but about enjoying good food and good wine,” he says.

Entry is by invitation only — each guest gets two referrals to pass on to friends — and diners are told the location via email or SMS the night before.

A diner who has experienced Zingara Cucina — he asked to remain anonymous, although he will reveal he is a chef at a well-regarded CBD restaurant — described the experience as “phenomenal”.

“I’d go once a week if I could, to be frank, because it’s an incredible experience … the presentation, the food, which was as good as any two or three-chef’s-hat restaurant in Melbourne.”

At this particular dinner, held several months ago in an obscure city lane, guests were fed rustic Italian fare including handmade ravioli in sage butter with crushed pinenuts, and whole suckling pig — “all really simple flavours that were extrapolated in a beautiful way” — and serenaded between courses by an opera singer.

The diner estimates the meal would have cost $150 in any other restaurant, although Zingara diners are asked to pay what they see fit.

Story taken from The Age

There is also a gypsy  kitchen in the US which does a similar thing – Gypsy Dinners




Follow

Get every new post delivered to your Inbox.

Join 246 other followers

%d bloggers like this: