Filed under: content communities, Digital culture, Innovative retail, Innovative stimulus, Nice Design, Nice products, unbusiness | Tags: pop up retail, Rachel Shectman, retail ideas, retail interior, STORY retail concept
(Photo courtesy of Story)
Part retail visionary, part editor, Rachel Shechtman wants to make shopping fun again. Her new Chelsea, New York-based concept store, Story, isn’t just about shopping. It’s about the experience at the store, which changes its theme every four-to-eight weeks — merchandise, decor and all. Of course, the gorgeous gifts inside don’t hurt.
How did you get involved in “concept” shopping?
I’ve always been fascinated by the creative side of things, and the business side of things. [I got to thinking that] there’s been all this innovation online, but we live in real life. And other than the Apple store, it’s hard to really think of other innovative retail experiences. The concept [of Story] is pretty straightforward. I describe it in simple terms as a magazine that comes to life. Our version of editorial is the merchandise that we curate around a certain story, and the events that we also host during that story. Our publishing side of the business is our sponsorship. Benjamin Moore was the sponsor for our “Color” story, General Electric [sponsored] our “Making Things” story. Our holiday story will be in partnership with Hewlett-Packard and Quirky.
When will the holiday story begin? It opens November 14.
It’s called “Home for the Holidays”—the store’s going to be designed like an apartment. The whole concept is a gift guide that comes to life. So our dining room will be “something for everyone.” Our playroom will be for the kids. In the men’s study, you’ll have a pool table. We’ll have a hot chocolate stand on weekends, and [you can] make your own ice cream.
What have been some of your favorite concepts that you’ve done so far?
My favorite one is whatever the next one is, because all we’re doing is snowballing our learnings and our experiences from each story to become better storytellers. People always say, “who’s your market?” And I always say I only have two rules. Every story needs to appeal to someone between the ages of 5 and 80, and there has to be something for sale that’s $5, and it can go as high as $5,000.
Why do you think pop-up shopping resonates with sponsors and with consumers, especially at the holidays?
If you think about it, we have our mobile devices, and our iPads, and everything around us, and we get new content every two seconds. Everywhere we look, there’s news and there’s information. And yet, you walk into a store on a Monday, and you walk into a store on a Friday, and it’s the exact same experience. So I think what works and resonates for us, is that we’re always changing, even within a story. We will put in new items in week three that weren’t in week one. The truth is that all we’re doing is mirroring behaviors and patterns in other parts of people’s lives in an experience that no one has delivered yet. And I also think that as people have less time—and the ultimate luxury on the planet right now is time—they want more out of their experiences. In the past, you could compete on price, quality and service. I think what people compete on now is surprise and delight, and the experience factor. For us, I think that’s what makes people come back.
As both a retailer and a shopper, what are you seeing for the holidays that is a bit different this year than in years past?
With all this change—you have an election, a horrendous natural disaster—the focus to some degree becomes less on material luxuries and more on the luxury of time and place and people. I think products and experience related to that
will become important.
Source: Huffington Post
Filed under: unbusiness, unconference | Tags: future of conferences, Get Shouty, katie chatfield, unconference
Here’s the preso from Katie Chatfield over at Get Shouty on the future of conferences. For those of you who went to Interesting South, Ignite or any of the other creative exchanges, this is worth a look. For those of you who didn’t, even more reason to check out Katie over at Get Shouty.
Filed under: Nice products, Genius, Innovative retail, creativity, unbusiness, Future of Work, Work Futures, FMCG innovation, Innovative stimulus | Tags: Innovation, ideas, creativity, whatif, what if, the innovation company, random ideas, idea, blog, blogger, what if they did, whatiftheydid
Looking for a bit of Friday folly to procrastenate over while I garner the energy for another crack at work this afternoon, I stumbled across a new blog called ‘What If They Did’ – it’s basically a bunch of ‘what if’ ideas, a collection of random thoughts across all categories & platforms.
At first I thought might be an informal blog from someone at WhatIf The Innovation Company, after all, it would sit perfectly under their banner as a way of creating dialogue beyond the company lines. But no, it’s actually written by two creatives out of London who are using it as a playground to stash their collection of random ideas.
So whether you’re after a wacky idea for a particular category, or simply want think more laterally about how you go about generating ideas, this site is worth a look.
I love this idea for a lucky dip on the Skye Remote Control and when you think about it, it’s not so different from the concept behind iPod’s shuffle.
Check it out here
Filed under: unbusiness, unconference | Tags: , emily reed, Innovation, interesting south, interestingness, open intelligence agency, unconference
Last night I went to the first Sydney Interesting South Conference on ‘Interestingness’ organised by Emily Reed of the Open Intelligence Agency. It was put on by a group at Interesting South that meet regularly for coffee in Surry Hills to just chew the fat and geek out together (which in itself is appealing especially if you work on your own). The idea behind Interesting South seems as if it’s sort of loosely based on the US-centred idea of the ‘unconference’, sharing knowledge, passions and geekdom for freshness. It’s about exposing yourself to a whole bunch of different points of view, changing the lens you have on life, that sort of thing. Lovely. The first Interesting South event was first held in London in June 2007 by Russell Davies and last night’s gig followed a similar in Sydney. They had a line up of interesting and unusual speakers, each one was allocated 10 minutes (or in the case of more commercially orientated speakers like the Fair Trade lady – 3 minutes). The idea being that we got a sound byte of whatever each person decided to talk about – from How to make a Zombie to the Moose Dance, the art of vocology and even Pia the Sydney Overlord who talked to us about the strange things people at Darbot do with electricity. We got cuddly with the Free Hugs, met a grassroots activist who took offense and aim at the Coke Zero movement (still amazes me that one guy with $18 can cause a genuine grassroots backlash against a multi-million dollar fake grassroots campaign), the place was jam packed with interesting people came to share a little of their geekness on stage.
Interesting South describes itself as “. . not about brands, advertising, blogging or twitter but a wide variety of interesting, unexpected, original things. We’ve found 19 fascinating people and asked them speak for 3 or 10 minutes about something they care about. We want to replicate the experience of clicking from one really good blog to another, ranging across sciences, arts, music, jokes and whatever. The idea is to be informal and fast paced.”
For those of you who geek out on interesting and wonderful bits of brain candy, this event was magnificent. There was a couple of speakers I found particularly interesting and made a note to Google later. A great way to shift your thinking sideways a little. Well done to Emily and the team, Interesting South was a great event.
You can check Interesting South here
Filed under: creativity, Innovation, Innovation shops, unbusiness, Work Futures, Work out up top
“It strikes me as interesting that when businesses want to see more innovation, they talk about creativity. They hold workshops on how to be creative. But when you talk to most creative people — like artists, inventors, and yes, bloggers — they don’t talk about creativity, they talk about process. Maybe our processes and practices are the primary drivers of real creative endeavors. It’s like the zen buddhist said, “Stop searching for God and just sit!”
An interesting thought, taken from here