Filed under: eco marketing, FMCG innovation, Food trends & info, new product | Tags: melbourne rooftop honey
For those of you are are totally into the foodie game, check out Melbourne City Rooftop Honey which has sprung up all over Melbourne town. You’ve heard of green roofs, well this is just as important and definitely more delicious. Vanessa Kwiatkowski and Mat Lumalasi launched Melbourne City Rooftop Honey after learning that beekeepers in cities such as London, New York and Paris were reintroducing bees to urban areas. Since then, they’ve installed hives on the rooftops of more than 15 CBD and inner-city businesses, mainly cafes and restaurants, and half a dozen suburban gardens. More than 100 people have joined their waiting list.
Nikolsky’s grandfather was a commercial beekeeper and he has strong memories of people coming to his grandparents’ door to buy honey. When Nikolsky read a small newspaper article about Melbourne City Rooftop Honey last year, he offered to host a hive.
For a $250 annual fee, Kwiatkowski and Lumalasi visit fortnightly to check on the hives. In return, the Alphington couple gets a share of the honey and, thanks to the busy bees, a measurable improvement in garden productivity.
“It’s good for us because we like to grow our own vegies and try to be as sustainable as we can,” says Nikolsky. “We’re not talking food miles here. We’re talking food metres.”
Filed under: Emergent media, Future of Media, Innovative advertising, Innovative marketing, Innovative promotions, Innovative retail | Tags: conversion marketing, Eightbar, future of retail marketing, hursley park, IBM Hursley Park, retail trends
Filed under: Futures, Futurists, Innovative retail, Innovative stimulus | Tags: digital platforms, future of retail, innovative retail, mobile phone use, retail game, retail trends, target consumers
A good pointer from Linked In I looked at this morning was this article on the 14 Transformations that will define the future of retail shopping in 2020. If you’re in the retail game or just focusing on conversion more than just consideration, have a sticky beak, it’s an interesting read >
The lines between online and offline shopping will continue to disappear as we move closer to 2020. There will be many transformations: tagging things you like on the street, on shows you watch and items in ads you see. This will streamline much of how we shop; getting shoppers to physical stores that carry things they like, telling stores more about what their target consumers want, and allowing each shopper to emerge in virtual shopping experiences.
Join the transformation in how we shop by 2020, and bring your own thoughts and links to the table at the end. (more…)