australia Digital culture Innovative advertising Innovative marketing Innovative retail

dvd killed the video store


This little ripper opened up in sydney a while ago and it’ll be interesting to see what happens…people predicted the demise of the cinema when video came in & let’s be honest, that was never going to happen. the million dollar question is…will redroom cause the local video store to go down in a blaze of vhs glory? If I was blockbuster I’d be an anxious puppy right about now but then if I was redroom, I’d be asking myself why I didn’t invest in expiring downloadable compact video files sold online instead of a DVD ATM which albeit innovative, still feels kinda analogue :: although I do love the line “video stores are so last decade”…

check it out at :: www.redroomdvd.com.au

sydney, Australia

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