Japanese designer Nigo started his BAPE clothing label out of Tokyo 10 years ago . What was once a fiercely hard-to-get designer fashion range has now become a million dollar empire. Far from exclusive now, Nigo has expanded his BAPE empire to include BAPY for girls, a new
brand Baby Milo, BAPE café & there’s even a spin-off hair studio BAPE cuts. He achieved credibility & fashionista status through his collaborations & carefully planned exclusivity, then he took over the world. This is one clever monkey.