Innovation feeder

K-mart is for everyone
May 4, 2006, 5:27 am
Filed under: Designers, Innovative marketing

This high end Spanish designers line – ‘davidelfin is for everyone’ makes me laugh – in a small size & at a price point of 68 euro per t-shirt, this designer will in fact, never be for everyone.

If Finny really wanted this shirt to be for everyone he’d be selling it for five bucks at a local market..If truth be told, fashion is not for everyone. Fashion is for the rich, the
skinny, the famous & the connected. End of story.

madrid, spain

1 Comment so far
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Ah, the democratisation of davidelfin. My mum used to say ‘you can’t please all the people all the time’ and she was right. Red doesn’t suit me at all David, so there, you’re wrong.
Mass is the new niche.

Comment by macca

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