This is like heaven for babies. Or rather, heaven for people who own babies or whose friends have babies. Its full of designer baby clothing,
skincare & other baby goodies. Its babilicious.
With many women delaying childbirth & having less children we’re seeing a lot more cash being spent on the tiny people. Which is good news for
We reckon people love their pets as much as they love their children. Sometimes they love them more than they love their children. If we were
about to start a new business we’d create a premium pet food deli chain which provided incredibly high-end pet food for the discerning pet owner.
The truth of the matter is that we feed our pets the way we feed (or overfeed) ourselves. In reality, pets don’t care whether they’re eating
cheap steak or A-grade mince, it’s how we feel about what they’re eating that really matters. Like men, the way to a dog’s heart is through the
stomach. Premium pet food in great packaging seems a bit of a no brainer to us. Young affluents with cash & no desire to breed are going to think
nothing of dropping $10 on take-out for Fido.
What would happen if you took your industry to the edge? Pick the most extreme consumer type & paint yourself a picture of what it would take to
impress them. Now ask yourself . . Are you pulling your own chain?