Time of Day Retailing

 

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Waitrose is to target ethical food lovers drawn to the recently opened Whole Foods Store in London by opening a new concept outlet.

The supermarket’s Marylebone store is currently undergoing refurbishment but will reopen later this month with a refreshed store design and an enhanced product range.

Specifically tailored to the shopping habits and the culinary tastes of customers in the upmarket local community, it will aim to offer a new shopping experience – complete with some new and innovative additions such as the ‘Time Of Day Counter’ to meet the needs and lifestyles of Marylebone shoppers.

In the morning customers will be able to select smoothies, granola and yoghurt, muesli and fresh fruit. Lunches offerings will include salads and freshly prepared sandwiches made to order.

In the evening the counter will offer a choice of full three-course meals to cater for ‘easy cheating’ cooks- food that can be prepared quickly, tasting and looking as good as home cooked.

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