The 1% Rule

When it comes to talking about uploads and downloads, there is a theory cited in many newspapers and sites called “The 1% rule”.

It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.

It’s a meme that emerges strongly in statistics from YouTube, each day there are 100 million downloads and 65,000 uploads which translates to
1,538 downloads per one upload.That puts the “creator to consumer” ratio at just 0.5%, but it’s early days yet and mobile blogging is no doubt higher.

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