It seems that the peeps at P&G realised that this whole ‘social media’ thing was something they needed to get their heads across. What better way to do it than invite 40 of the best geeks from the Valley and stage a 4 hour social-media hack-a-thon exercise for charity.
40 executives from the Valley were invited down to meet with a hundred P&G marketers to help them get their heads around social media. They played in teams and competed to see which group could sell the most Tide t-shirts using only a thousand bucks and any social media tool they could get their hands on. All proceeds went to charity.
For those of you who haven’t yet read the story on P&G’s Digital Hack Night here’s a couple of links: