Innovation feeder

A very clever little green communication idea
May 15, 2009, 7:47 am
Filed under: Uncategorized


I saw this little post over at Tinsiders for a friends of the Earth campaign. The back of the car is printed on the lid with the straw in place of the exhaust pipe. As you drink from the cup using the straw, it’s as if you’re sucking down nasty toxins from the back of a car. Brilliant.

Agency: JWT Hong Kong, China.

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