Oops HP your strategy knickers are showing

officetoolHP has  launched a campaign for small and micro-businesses with the theme of “the office tool”. The idea is that small and micro-business owners and employees often escape certain stereotypical colleagues that are common in large businesses. The cartoon portrays an example of this – the annoying guy that takes credit for your work and brags about it to the boss, portrayed as the “tool” you don’t need. So, what is the tool you do want? Well, in this instance, it’s the HP Officejet Pro 8500 printer.

Here’s a link to the cartoon “The Office Tool

What the?

I assume they’ve created it as something that can be passed around to get down with the peeps who run their own businesses and might be in the market for a new printer. They obviously don’t know those peeps very well.  This has to be one of the worst executions I have seen in a long time. Not only is it really simplistic, they also explain it to you just in case you’re too dumb to get the joke.

The irony is that it’s so crap I’ll probably pass it on. Or not.