After an extremely short lived career in advertising planning working on big yellow phone directories, gaming consoles, tampons and telcos in the mainstream and digital planning space, I worked freelance as a creative strategist for innovation companies like Pophouse and Whatif?! Innovation doing brand planning, social trend / futures research & new product development. I thoroughly enjoyed the social trend research, spent an inordinate amount of time looking at data and writing future scenario platforms to help product development teams springboard into new ideas.

Kindness. It doesn’t cost a damn thing.

Sprinkle that shit everywhere.

I also ran a marketing agency and street art gallery in Second Life until it became apparent that 10c per virtual canvas was never going to make enough to sustain even a virtual existence, I subsequently left to return to the First Life.

I used to write Innovation Feeder and  a few other equally un-read blogs a lot more regularly until I had three small men. Now I work most seriously at my real job at Eco Outdoor and spend the rest of my time delightfully wandering as much as I am able.

I like new technology and emotional architecture that creates a sense of place. I love photography & street art, I’m currently obsessing over patient reported healthcare models and keenly enjoy anything from the Helvetica font family. I dislike unfiltered social contact, work meetings and people who insist on calculating their portion of a shared bill.

Right now.

I’ve been working on our business for the past ten or so years and am in the process of pressing reset on all things work wise. It feels at once tremendously exciting and liberating and also, a little scary.

I don’t know exactly what comes next, I only know that I’m ready for something new.

William James would say “our experience (of life) is that which we attend to” and so right now I’m currently enjoying the imaginations and insight of Atul Gawande, Mary Oliver, Parker Palmer and Maria Popova. Not necessarily in that order.

You’ll find me here

Work : jen@ecooutdoor.com.au or www.ecooutdoor.com.au

If you’re wondering what sort of company we are, this video might give you an idea

Play: I’m building out a new platform to try and create a culture of learning & doing @ Eco Outdoor here.

Bio: The usual stuff here: https://www.linkedin.com/in/jenstumbles/

Side HustIe: I run a site developing Information tools for the parents of children with cystic fibrosis to help them take control of their child’s healthcare here.


  1. Hello!

    Here at Trend Hunter we have just launched our 2010 Trend Report and I thought you might be interested in featuring our report on your website.

    If you want to write an article about our report, we could setup an affiliate link which would pay 20% commission (ie. You’d make $300 if someone buys the report, which are currently priced at $1500 each). Let me know if you are interested and I can send along a sample.


    Katherine Vong
    Assistant Editor
    Trend Hunter Magazine, TrendHunter.com – Now more than 100,000,000 views!

    Check out TREND HUNTER PRO – Trend Hunter has developed an unrivaled platform to leverage more than 55,000 crowdsourced ideas and 115,000,000 views of data to identify emerging patterns. http://www.trendhunter.com/trendreports

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