This is me

After a career in advertising planning working on various yellow phone directories, gaming consoles, tampons and telcos in the mainstream and digital planning space, I started working freelance as a creative strategist for innovation companies like Pophouse and Whatif?! doing brand planning, social trend / futures research & new product development.

I also worked as an innovation researcher / writer back when innovation was the buzzword of the industry and meant anything from true disruptive product development or distribution strategy to just a better ad strategy. I worked at the geek end of it, looking at data and stats and writing future scenario platforms to help product development teams springboard into new ideas. I travelled incessantly and blogged religiously. Innovation feeder was my dumping ground for things that really interested me – less about getting followers and more about finding things to be excited about.

For the most part, I run Eco Outdoor with my two business partners which is great fun and a little bit chaotic. Like all good things in life should be.

Kindness. It doesn’t cost a damn thing.

Sprinkle that shit everywhere.

I also ran a street art gallery in Second Life until it became apparent that 10c per virtual canvas was never going to make enough to sustain even a virtual existence, I subsequently left to return to the First Life.

I write Innovation Feeder and  a few other equally un-read blogs. I work most seriously at my real job and spend the rest of my time immersed in future trends research & buying really important and popular management books that i never have time to read because mostly when I have time to read, I read poetry. Sad huh? Cue video book club.

Like everybody whose ever worked in marketing and had children, I tried my hand at a number of children’s books  before I realised that having children did not, shock horror, necessarily make me an author. Imagine that.

I’m into new technologies, virtual worlds and used to spend a significant amount of time at Parramatta library cross tabulating census data.  I love photography & street art, online gaming, anything from the Helvetica font family and writing in the first person. I dislike unfiltered social contact, work meetings and people who insist on calculating their portion of a shared bill.

You’ll find me here

l :: Office @ Surry Hills / Avalon, Sydney

e ::

w ::


  1. Hello!

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    If you want to write an article about our report, we could setup an affiliate link which would pay 20% commission (ie. You’d make $300 if someone buys the report, which are currently priced at $1500 each). Let me know if you are interested and I can send along a sample.


    Katherine Vong
    Assistant Editor
    Trend Hunter Magazine, – Now more than 100,000,000 views!

    Check out TREND HUNTER PRO – Trend Hunter has developed an unrivaled platform to leverage more than 55,000 crowdsourced ideas and 115,000,000 views of data to identify emerging patterns.

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