At the end of the day we’re all using the same technology, we’re all playing in the same market, utilising the same media and the same marketing systems. Product and people are our competitive advantage and we need to focus on building and maintaining a people culture of growth mindsets that helps people progress their careers in alignment with the growth of our business.
What is abundantly now clear is that I need to be much more protective of my time and avoid email sign ups at all cost. What does that mean for me as a marketer? mm . . . .
Home Depot moved away from relying on new square footage for growth to a bold e-commerce strategy, which integrates digital and in-store shopping with specific attention to products that aren’t well-suited for e-commerce.
We recently started the journey towards implementing Salesforce. To say it’s been difficult is an understatement and for a small … More
A good summary from Niraj Ranjan Rout on what you can do now to beef up your digital influence. Spending huge … More
So if you’re like me and you’re always doing a million things at once, you don’t want to spend your … More
SEO People you should know – Rand Fishkin Wizard of Moz.
Need to get your social media sorted properly once and for all? Understanding what works best in each channel clearly … More
I love digital. Don’t get me wrong. I had a virtual gallery in the second life, a thousand blogs early … More
What the f*$ck is content marketing? An SME’s journey to get ahead of the curve in the modern marketing landscape.
Next Generation Learning [Next Generation Learning, Bill & Melinda Gates Learning Foundation]. In many high schools and colleges, instructional methods … More
(Photo courtesy of Story) Part retail visionary, part editor, Rachel Shechtman wants to make shopping fun again. Her new Chelsea, … More